Orlando Ayala

About Orlando Ayala

Theme Park Operations & P&L Leadership | Creative Strategy | Digital MarketingSenior operations executive with 25+ years driving profitability and operational excellence in entertainment and hospitality. Proven track record transforming operations into revenue-generating assets through strategic leadership, data-driven decision making, and team development.Core Expertise- P&L Management & Financial Analysis | Built and managed multi-million dollar budgets across operations, maintenance, retail, and F&B- Rapid Organizational Transformation | Promoted from Maintenance Manager to Director in under 12 months by rebuilding operations from ground up- Revenue Optimization | Developed new revenue streams and cost-reduction strategies delivering measurable ROI- Safety & Compliance Leadership | Established comprehensive safety protocols and training programs across sq ft facility- Creative & Digital Strategy | Led complete brand transformations, in-house creative operations, and digital marketing initiatives- Team Development | Known for building high-performing teams through clear SOPs, accountability structures, and leadership developmentCombines operational rigor with creative vision to deliver exceptional guest experiences while maximizing profitability.

Experience

1. Director Gm of Tom Foolerys Adventure Park

   Kalahari Resorts & Conventions

   Nov 2022 — Present · Round Rock, TX, US

   Direct all operations for sq ft indoor adventure park, overseeing P&L, strategic planning, marketing, facility expansions, and cross-functional leadership across Rides & Attractions, Arcade Operations, Bowling, Maintenance, and Facilities.Key Achievements- Rapidly advanced from Maintenance Manager to Director in under 12 months by rebuilding maintenance operations, establishing comprehensive safety protocols, and demonstrating strategic leadership capabilities- Oversee multi-million dollar P&L with full accountability for revenue optimization and expense management across all park operations- Lead executive-level presentations to ownership, consistently securing approval for strategic initiatives and capital investments through clear storytelling and data-driven recommendations- Established \"New Found Money\" revenue-generating initiatives with minimal capital investment, delivering quick ROI- Built comprehensive SOP library and training programs ensuring consistent operations and safety compliance across all attractions- Manage and develop leadership team including Operations Manager, Assistant Manager, Administrative Manager, Ride Maintenance Manager, and third-party Arcade operations- Drive guest satisfaction initiatives and lead resolution of complex operational challenges

Education

• Westwood College-Los Angeles

  Associate's degree, Graphic Design & Multimedia

  2000 — 2002

Skills

• Hiring
• Indesign
• Social Networking
• Marketing Communications
• Illustrator
• Event Management
• Creative Direction
• Adobe Creative Suite
• Customer Service
• Wordpress
• Css
• Swift
• P&L Management
• Business Strategy
• Microsoft Excel
• Inventory Management
• Email Marketing
• Web Design
• Html
• Graphic Design
• Retail Buying
• Photoshop
• Microsoft Word
• Strategic Planning
• Budgets
• Direct Mail
• Print
• Microsoft Office
• Retail
• Social Media
• Department Budgeting
• Management
• Visual Arts