Orit Peleg

About Orit Peleg

A passionate and results-driven marketer dedicated to making brands matter. Leading with purpose and curiosity, I unearth human insights and connect them with the magic of brands. With proven global marketing experience, both in-house and agency side, I have propelled, reset and elevated some of the world’s most iconic and ambitious companies. I love scaling world-class ideas and furthering mission-driven companies. Key achievements highlights- Rebranded SurveyMonkey and transformed it from a survey company to a “People-Powered-Data” company that “powers the curious”. Resulting in a new corporate vision that is propelling innovation and growth across every aspect of the business- Won Cannes Lions for GoogleCloud\'s first campaign \"Know What Your Data Knows\" in partnership with the NCAA. This was the first time a brand used real time data to create live content. The work ignited brand awareness and sales- Keynote speaker at the 3% conference - presenting the results from a proactive nationwide research that uncovered how women really feel about \"female empowerment\". The insights led to the sensational event \"That Lady Thing\"- Defined the brand platform for Audi Of America, while leading its key car launches fueling Audi’s sales growth by 50% YOY. The work included the celebrated \"Commander\" superbowl ad, the Avengers partnership, Golden Globes sponsorship and the integrated campaign \"Challenge All Givens\"- Transformed a globally fragmented Fanta brand into one that cohesively connects with Moms and teens across all consumer touch-points- Co-led the brand strategy for the S.C. Johnson winning pitch - the biggest in Ogilvy’s history.(over 100MM)- Launched Herbal Essences in Israel, making it the leader in hair care in a competitive market place

Experience

1. VP Brand

   Skillz

   Oct 2021 — Present · Los Angeles, CA, US

Education

• The College of Management Academic Studies

  Bachelor's degree, Marketing, business, management

  1997 — 1999

Skills

• Copywriting
• Fast-Moving Consumer Goods (Fmcg)
• Business Strategy
• Marketing
• Coaching & Mentoring
• Public Speaking
• Management
• Multi-Channel Marketing
• Research
• Thought Leadership
• Brand Activation
• Shopper Marketing
• Product Marketing
• Brand Development
• Consumer Behaviour
• Strategic Planning
• Integrated Marketing
• Workshop Facilitation
• Global Cross-Functional Team Leadership
• Digital Marketing
• Fmcg
• Experience Design
• Advertising
• Creative Strategy
• Leadership
• Brand Management
• Marketing Strategy
• Brand Development Strategy
• Business Relationship Management
• Copy Writing