Oriol Brull
Marketing Leader | Partnerships Expert | Brand Strategist | Driving Growth in Cycling & Sports Industries
- Role
- Marketing Manager at American Bicycle Group
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Oriol Brull
I\'m a marketing professional with 10+ years of expertise in brand management, marketing…
Experience
Marketing Manager
Feb 2025 — Present · Chattanooga, TN, US
Led the development and implementation of comprehensive go-to-market strategies for new product launches and portfolio expansions, ensuring alignment with business objectives and market needs.• Defined and executed strategic product positioning, messaging architecture, and differentiated value propositions to strengthen brand identity and drive customer acquisition.• Managed end-to-end planning and execution of multi-channel marketing campaigns across digital, social, and retail platforms, consistently achieving or exceeding sales and engagement targets.• Directed the creation of persuasive, audience-specific marketing content, including product descriptions, promotional materials, and campaign assets, to enhance conversion and brand affinity.• Monitored and analyzed industry trends, competitor movements, and consumer behavior within the cycling and triathlon markets to guide strategic planning and innovation.• Collaborated closely with cross-functional teams—including product development, sales, and customer service—to ensure unified brand communication and seamless customer experiences.• Cultivated strong brand authority and trust within niche communities by developing targeted engagement strategies and fostering meaningful connections across cycling and triathlon audiences.
Education
SUNY Westchester Community College
Associate of Arts and Sciences (A.A.S.), Marketing
2007 — 2009
The City College of New York
Bachelor’s Degree, Advertising & Public Relations
2015 — 2018
New Rochelle High School
High School Diploma
2001 — 2005
Skills
- Sports Coaching
- Non-Profit Volunteering
- Working with Children
- Automotive
- Hospitality
- Customer Service
- Imageright
- Sports Management
- Hotels
- Customer Satisfaction
- New Business Development
- Sigger
- Coaching
- Social Media
- Food
- Microsoft Excel
- Outlook
- Microsoft Office
- Sales
- Marketing
- Online Marketing
- Pre-Opening
- Negotiation
- Management
- Public Relations
- Infinity
- Event Management
- B2b Marketing
- Social Networking
- Spanish
- Social Media Marketing
- Leadership
- Microsoft Word
- B2b
- Hospitality Industry
- Food
- Public Speaking
- Marketing Strategy
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