Oriol Cendra Marcelles
Senior Director of Wholesale Excellence & Operations, North America @adidas
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WORK HISTORY
Senior Director of Wholesale Excellence & Operations, North America @adidas
Portland, OR, US
As of 2024, took on additional scope with addition of Sales Operations (expanding team to ~60 people / 5 direct reports), and now overseeing also all sales tools, processes and policies for market sales (incl. trade investment, speed to market & technology portfolio).
EDUCATION
Universitat de Barcelona
Bachelor's degree, Advertising and Public Relations
UPF Barcelona School of Management
Master's degree, Marketing
ABOUT ORIOL CENDRA MARCELLES
Highly energetic executive with 15 years of experience in developing and executing global & regional strategies and managing complex marketplaces both physical and digital. Collaborative problem-solver with x-functional experience across sales, marketing, merchandising & operations having worked in Europe, Emerging Markets & North America.With a consumer first mindset, is able to build culture, expand business and enhance brand reputation in a cost-efficient manner. Proficient on leading x-functional teams, is obsessed with the omnichannel ecosystem & relentlessly driving sustainable growth
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