Shay Moradi
VP of Innovation & Experiential Technology @Vital
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WORK HISTORY
VP of Innovation & Experiential Technology @Vital
Heading up Digital product development for demonstrator products, vehicular HMI, offboard apps, intelligent entertainment and lighting systems. Working for leading OEMS in mobility (Geely Group: Lotus, Pininfarina, Mahindra, TATA, Ford) and startups.(Arrival) • Applied R&D strategy and implementation with a view to creating tools for design and engineering validation. Incorporating (AI and ML) into spatial design tools for evaluation. • Design investigations into experiential factors and future products. • Refining processes and responsible for insights going into action for clients (ecosystem mapping, experiential reporting, technology implementation) in automotive design. • Input into company strategy at board level by closely supporting directors and planning
EDUCATION
Department of Architecture, The University of Huddersfield.
MA (with Distinction), Smart Design
Department of Creative Technologies, The University of Huddersfield.
First Class, Bachelor of Arts (BA), Multimedia Design
SKILLS
ABOUT SHAY MORADI
In every job I’ve had. It’s the same narrative, will this thing actually make a…
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