Ore Diyaolu
Brand Management | CPG Brand Strategy, Activations & Commercial Execution | Consumer Insights and Budget Ownership ($40M+)
- Role
- Assistant Brand Manager - Zyn at Philip Morris International U.S.
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
Experience
Assistant Brand Manager - Zyn
Philip Morris International U.S.
Jun 2025 — Present
Lead execution of quarterly brand programs driving consumer engagement and portfolio growth, translating brand strategy into on-brand, compliant experiences• Own creative asset development from managing agency briefs, review cycles, approvals, and final delivery across regulated assets• Manage a $42M budget, overseeing forecasting, accruals, and spend optimization to support business planning and ROI• Partner cross-functionally to deliver programs on time while balancing brand priorities, operational constraints, and compliance requirements• Leverage consumer research and post-event insights to inform future programming and improve brand experience effectiveness
Education
University of Florida - Warrington College of Business
Master of Business Administration - MBA, Business
University of Lagos
BSc, Human Resource Management
2002 — 2006
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