Orcun
Channel Manager Controller - Sales, Marketing and Partnerships @Philip Morris International
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WORK HISTORY
Channel Manager Controller - Sales, Marketing and Partnerships @Philip Morris International
London, GB
Managed 3 National Account Managers to negotiate the terms with wholesalers and C & Cs such as Bestway, Dhamecha, Parfetts and SPARs • Managed the launch of PMI vape products across the market • Run national activities and trade shows to support the volume growth of PMI products
EDUCATION
University of Oxford
Postgraduate Degree (PGDip)
Bilkent University
B.A
ABOUT ORCUN
Commercial leader in nicotine industry with 15+ years of experience driving international market expansion, building strategic partnerships, and delivering multi-channel growth across the UK, Turkey, and Bosnian affiliates. Proven ability to lead commercial strategies, manage large cross-functional teams, drive channel marketing strategies and execute complex negotiations with C-level stakeholders. Most recently led wholesale strategy at Philip Morris Limited (UK), and delivering against stretching targets in competitive categories through successful launch of innovative products like IQOS and ZYN. Spearheaded key partnerships with major retailers (Sainsbury’s and ASDA) and wholesalers (e.g. Bestway, SPAR and Dhamecha). Brings deep expertise in route-to-market design, trade marketing, and third-party relationship management.
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