Oranas Termsedcharoen
Columbia MBA l e-commerce l Ex-Deloitte Consultant
- Role
- Platform Campaign Manager at TikTok
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Oranas Termsedcharoen
Experienced Analyst with a demonstrated history of working in the management consulting…
Experience
Platform Campaign Manager
Aug 2024 — Present · Bellevue, WA, US
Content Strategy Development: Built foundational video commerce strategies in a competitive and dynamic e-commerce landscape. Developed GTM plans for short video and livestream content,contributing over 60% of GMV for Black Friday Cyber Monday ($1.1B) and Holiday Haul ($460M), including creator segmentation, short video competitions, and mission-based incentives;#TikTokShopBlackFriday alone drove 13.4B video views and $282M in GMV—ranking #1 among e-commerce hashtags.• Livestream Ecosystem Development: Built and scaled the Key Livestream program by partnering with cross-functional teams to identify, engage, and incentivize high-performing creators and sellers; implemented new livestream features and monetization mechanics that led to consistent 30% MoM GMV growth across high-stake livestream participants.Campaign Leadership: Led end-to-end planning and execution of Valentine\'s Day campaign, achieving a 10% GMV uplift despite economic headwinds by aligning cross-functional collaboration, campaign priorities, and risk mitigation strategies with senior leadership.
Education
Columbia Business School
Master of Business Administration - MBA (Dean's Honors)
2023 — 2024
Thammasat University
Bachelor of Business Administration - BBA
2012 — 2016
The Ohio State University Fisher College of Business
Bachelor’s Degree
2014
Ekamai International School
High School
2006 — 2012
Skills
- Teamwork
- Microsoft Excel
- Powerpoint
- English
- Accounting
- Research
- Marketing Strategy
- Microsoft Office
- Financial Analysis
- Business Development
- Microsoft Word
- Business Analysis
- Leadership
- Public Speaking
- Social Media
- Project Management
- Management
- Business Strategy
- Strategy
- Consulting
- Strategic Planning
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