Omar Rajani
Manager, Product - Small Business Products & Experience @Canada Post / Postes Canada
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WORK HISTORY
Manager, Product - Small Business Products & Experience @Canada Post / Postes Canada
Toronto, ON, CA
EDUCATION
Royal St. George's College
Secondary School Diploma
McGill University
Bachelor of Arts
SKILLS
ABOUT OMAR RAJANI
As a veteran within both B2C and B2B segments, I have over 15 years of Brand, Marketing, Communications, Loyalty, Digital & Direct and Product Management experience. I have developed extensive marketing, analytic and communication skills providing for an excellent understanding of both business and operational issues. I possess comprehensive skills surrounding branding, advertising, direct and digital marketing & media planning, product development, vendor management, CRM and process management. Operating at both an executive and senior management levels, I am a motivating people manager, a passionate team player, as well as an assertive and organized strategic thinker who welcomes challenges of any kind, builds relationships of trust and enlist the participation of others. I am highly specialized in the development and execution of integrated marketing campaigns that are anchored in insights and address the marketplace through the customer journey.Core Competencies• Strategic business planning• Integrated marketing communication campaigns (includes mass advertising, digital, social media and PR)• Segmentation and database direct marketing• Stakeholder Management• Creative development and take to market/company roll-out• Agency management• Brand positioning• Media planning• Consumer Insights & Research
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