Sachin Singh
Global Director, Solutions Architect @WPP Media
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WORK HISTORY
Global Director, Solutions Architect @WPP Media
London, GB
Lead the ideation, design, development, and implementation of innovative marketing solutions across Advanced TV, Video, Display, Cross-Channel, Audio, Social, Creative, and Commerce-Oversee the deployment of dynamic creative optimization (DCO) campaigns, leveraging AI to deliver personalized ads across display, social, online video, and connected TV channels- Partner with innovation, client strategy, and agency teams to design and execute quarterly and annual business roadmaps, fostering ongoing innovation- Facilitate brainstorming sessions with clients and agencies, developing test-and-learn frameworks that lead to measurable improvements in campaign performance- Build and strengthen strategic partnerships with key technology providers and agency partners, expanding marketing capabilities and delivering enhanced value to clients- Contribute to thought leadership by producing and promoting content that highlights industry expertise, cutting-edge marketing innovations, and strategic insights- Collaborate with cross-functional teams to design and execute forward-thinking marketing strategies and solutions that meet evolving client needs- Customize global marketing solutions for regional markets, ensuring alignment with local cultural nuances and specific market requirements to boost engagement.
EDUCATION
The University of Burdwan
Bachelor of Commerce (B.Com.), Accounting
Birla Institute of Management Technology (BIMTECH)
Post Graduate Diploma in Management
SKILLS
ABOUT SACHIN SINGH
I’m a tech-savvy ad professional with 17+ years of experience spanning search, programmatic advertising, ctv advertising, product management, and adtech strategy. I’ve worked across the full spectrum of advertising technologies - from DSPs and SSPs to publisher ad servers.Throughout my journey, I’ve focused on blending data, creativity, and technology to drive real business outcomes. I enjoy solving complex problems, mentoring teams, and building products and advertising solutions that make digital advertising more effective, scalable, and meaningful.
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