Opinderpal S.

About Opinderpal S.

Highly strategic and results-driven Business Analyst with over 7 years of experience in…

Experience

1. Senior Business Analyst

   Korn Ferry

   Oct 2020 — Present · NY, US

   Drove the strategy and optimization for JetBlue’s critical itinerary, loyalty, and pre-flight customer communication programs, overseeing their full lifecycle from concept to post-launch.• Served as the lead analyst in the integration and ongoing optimization of Braze, enabling sophisticated cross-channel orchestration with dynamic audience segmentation.• Managed platform integrations and optimized REST API workflows using Postman, ensuring secure and performant connections with booking platforms, including the American Airlines partnership.• Transformed and QA\'d Snowflake datasets to enhance data mapping accuracy and surface critical campaign insights, directly supporting performance monitoring and optimization.• Mapped complex user journeys and crafted scalable system workflows (Visio), directly contributing to the product roadmap and driving backlog grooming for development teams.• Oversaw UAT efforts via Jira and partnered with QA and engineering to ensure defect-free production rollouts and smooth release management.• Played a pivotal role in the successful launch of the Loyalty TrueBlue 3.0 program, coordinating seamlessly between engineering and key stakeholders.• Acted as the primary liaison between marketing stakeholders, IT, and data engineering teams to define scope, requirements, and delivery timelines for digital communication initiatives.• Helped build Dev team Dashboards to analyze campaign performance, improving decision-making and platform enhancements.• Collaborated with cross-functional teams to identify best approaches for gathering requirements and estimating project size, applying an Agile mindset.