Osas O.
Senior Performance Marketing Manager @AVOW
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WORK HISTORY
Senior Performance Marketing Manager @AVOW
Berlin, DE
Led high-impact revenue projects and managed 7-figure budget media plans, optimizing spend to maximize ROI and achieve performance targets.• Negotiated high-value partnerships that increased revenue and enhanced campaign performance, securing favorable terms that aligned with business goals.• Leveraged analytical tools including Appsflyer and Adjust to inform strategic decisions, optimize campaigns, and identify growth opportunities.• Collaborated with the Client Strategy Team to develop data-driven account reactivation and growth strategies, implementing alternative solutions that contributed to reducing churn rates and driving client retention.• Spearheaded the launch and testing of a new advertising platform targeting US audiences, generating revenue growth and ensuring flawless integration by partnering closely with the AdOps team.
EDUCATION
Federal University Of Agriculture, Abeokuta
B.Ag., Soil Science and Land Management
Udacity
Nanodegree, Digital Marketing
Kiel University
Master's degree, Environmental Management
BrainStation
Foundation degree, Digital Marketing
SKILLS
ABOUT OSAS O.
I’m a Senior Performance Marketer with 4+ years of experience growing mobile apps and digital products through paid media. I’ve owned acquisition strategy and managed 7-figure budgets across global markets, with a strong focus on efficiency, LTV, and sustainable growth.I care about understanding why a campaign or strategy works, not just scaling what already does. In app environments, that means optimizing across the full funnel (from acquisition to retention), and working closely with creative, sales and tech teams to improve long-term outcomes.While my core background is mobile apps, I’m equally comfortable driving performance for web products when growth goals require it. I enjoy taking ownership, and building clear growth plans that teams can actually execute.
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