Oofrish V Contractor

About Oofrish V Contractor

An experienced marketer for mass market & luxury segment, for strategy and communication, specializing in digital strategy & loyalty marketing. Managed multiple stakeholders and channels, leading teams for merchandising, marketing and sales at Al Futtaim in MENA region across Retail, wholesale & Travel Retail. As Head of Marketing, I currently handle the responsibility as Profit Centre Head for UAE and Oman, that exploits my strengths. Summary of achievements: • Opened new markets by participation at International Trade shows • CRM – achieved retention of up to 90% and repeat sales contribution 65% of total • Digital marketing with excellent ROI on campaigns of over 40X• Produced substantial financial benefits through strategic tie-ups with partners like Emirates Skywards, Share Rewards, Banks and Government entities.• Management of multiple Stakeholders - Country distributors & their teams, Retail & mall managements and vendors • Worked with global PR & design agencies for brand building & marketing campaigns• 360 degrees knowledge of the marketing ecosystem offline / online & consumer behavior in the region • Tech savvy – implemented SAP Retail as ERP across 18 companies across industries• Passionate about RETAIL, I was Member of Retail Advisory Board for MAF malls in 2010 to 2013.With an entrepreneurial mindset that is not afraid to make improvements to the status quo, I\'m happy to have a discussion about the same.

Experience

1. Marketing Director

   Bhindi Jewelers

   May 2022 — Present · CA, US

   My role involves taking the marketing lead in curating and executing strategies across digital, print, and in-store experiences that elevate the Bhindi brand presence and drive customer engagement.With a data-driven approach and collaboration with various internal and external teams, my goal is to ensure a tangible impact on the company’s growth and reputation.Overall Marketing and Communication:*Providing Thought Leadership for communication for the organization.*Planning the annual marketing calendar for watch, jewelry campaigns and holidays.* Manage and monitor the marketing expenditure in line with the budget.*Merchandise strategy - organize existing products into collections based on designs/styles.*Periodic reporting to the senior management related to ROI.Digital Marketing StrategyI\'m responsible for:*Website development - guiding the teams for the best website experience for e-commerce.*Budgeting the Co-op marketing campaigns for jewelry and watch brand partners for social media, Google.*Curating the E-blast campaigns to our database.*Content Creation using influencers.*Monitoring campaign performance for optimizing results. E-Commerce:*Plan and implement the merchandising strategy for website stores based on inventory.*Design and execute promotions keeping in mind the omni-channel scenario.* Updating the visual experience on the web banners based on the holidays.New customer acquisition:*Liaise with SEO agency for organic and paid Reach, to stay on top of Keyword searches.* Run Search Engine Marketing (SEM) campaigns for web traffic and funnel management.* Monitor campaigns on-going for results, CRM:* Use CRM data to promote repeat purchases to customers through upselling, cross selling and to prevent them from lapsing. Rapid Inventory Turnover:*Identify ‘Best sellers’ for marketing communication and replenishment.*Identify ‘Slow movers’ for markdown at the stores / online offers and incentives to store staff.

Education

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  1986 — 1988

• Elphinstone College Fort Mumbai 400 032

  Higher Secondary Certificate, Science

  1981 — 1983

• St. Xavier's College

  Bachelor of Science (BSc), Geology, Chemistry

  1983 — 1986

• J B Vatcha High School for Girls

  SSC -Secondary School Certificate, High School/Secondary Diplomas and Certificates

  1970 — 1981

Skills

• Team Management
• Competitive Analysis
• Retail
• Crm
• Product Development
• Marketing
• B2b Marketing
• Brand Management
• Marketing Strategy
• Very Good Knowledge of Ms Office (Word, Excel & Powerpoint).
• Managing Events
• Advertising
• Strategy
• New Business Development
• Public Relations
• Business Strategy
• Market Research
• Integrated Marketing
• Management
• Operational Skills and “Hands-on” Mentality.
• Merchandising
• Sales Operations
• Business Development
• Market Analysis
• Sales