Odianosen Okosun

WORK HISTORY

ABOUT ODIANOSEN OKOSUN

I am a marketing professional with 6 years of experience in the consumer packaged goods industry, I have a proven track record of driving brand growth through innovative marketing campaigns and strategies.In my previous role, I was responsible for developing and executing integrated marketing campaigns across the Specialized Nutrition Category, which includes premium cereals, infant formula, and toddler milk. Within the first 6 months, I increased the total sales volume of the Peak Baby brand by 10% and delivered a brand lift by 15% through integrated execution leading a cross-functional team. I also collaborated with the sales team to identify new distribution channels, resulting in a 25% expansion of retail partnerships and a 12% increase in product availability.I have a strong understanding of market trends and consumer behavior, and am skilled in utilizing data and analytics to inform my decision-making. I have experience managing budgets, external agencies, and cross-functional teams, and am able to effectively communicate and collaborate with stakeholders at all levels. I hold a Bachelor of Engineering (B.Eng.) in Chemical Engineering from Covenant University and a Master of Business Administration (MBA) in Marketing from Ahmadu Bello University. I am passionate about driving brand awareness and loyalty, and am constantly seeking out new opportunities to drive business growth.