Onye Anyanwu

About Onye Anyanwu

Results-driven Growth Marketing Leader with over a decade of experience driving acquisition, activation, and retention across B2C and B2B brands. I specialize in building and scaling full-funnel growth programs that blend lifecycle marketing, paid media, experimentation, and analytics to accelerate revenue and engagement.I believe growth isn’t just about numbers, it’s about creating meaningful experiences that build lasting customer relationships. My leadership philosophy is rooted in experimentation and continuous learning (test, analyze, iterate, and scale.)Over the past 10+ years, I’ve helped brands grow by designing performance systems that merge data, creativity, and innovation. I lead teams that experiment relentlessly, optimize intelligently, and execute fearlessly, blending analytics with storytelling to deliver growth that lasts.I love working at the intersection of strategy and execution, designing experiments, analyzing performance, and implementing tools that help brands grow smarter, not just faster. Whether leading a new market expansion or optimizing an existing growth loop, my goal is the same: sustainable, repeatable growth powered by data, innovation, and clear strategy.Beyond marketing, I\'m a huge advocate for breaking the stigma around mental health, supporting access to quality care, and fostering conversations that drive awareness and change within the mental health space.🤝 Working Together:I believe the best growth happens through collaboration and shared ideas. I’m passionate about connecting with like-minded marketers, founders, and growth leaders who are driven by experimentation, data, and innovation. Whether it’s exchanging insights, discussing new marketing strategies, or exploring potential partnerships, I value meaningful connections that inspire smarter, more sustainable growth.If you’re passionate about growth, creativity, and collaboration, let’s connect and build something impactful together.Let\'s Connect!

Experience

1. Sr Growth Marketing Strategist Paid Ads & Marketing Analytics Manager

   IDOC

   Jan 2024 — Present · Charlotte, NC, US

   Lead and owned end-to-end growth strategy, paid acquisition, and marketing analytics for a portfolio of healthcare clients, with a focus on scalable patient acquisition, performance optimization, and measurable ROI. Played a key role in expanding and scaling IDOC’s marketing service offerings, with a primary focus on building and spearheading the Google Ads service program from the ground up, a growth since launch in January 2023 by designing scalable account structures, frameworks, analytics systems, and optimization SOPs that enabled sustainable agency growth.

Education

• University of North Carolina at Charlotte

  BS, Software and Information Systems

  2004 — 2008

• Strayer University

  Master of Business Administration (MBA), IT Management

  2013 — 2016

Skills

• Certified in Risk and Information Systems Control (Crisc)
• Disaster Recovery
• Process Improvement
• Risk Assessment
• IT Risk Management
• Nist
• Cobit
• IT Security Policies & Procedures
• Leadership
• Networking
• Enterprise Risk Management
• IT Security Assessments
• Risk Analysis
• IT Security Policies
• Itil
• Comptia Security+
• Data Center
• Information Governance
• Security
• IT Security Best Practices
• Iso 27001