Onur Ozkan
Founder @Marketized Gmbh
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WORK HISTORY
Founder @Marketized Gmbh
Berlin, DE
Marketized helps e-commerce brands and corporate businesses achieve measurable growth through performance marketing, digital strategy, and conversion-focused web experiences.Our services include:– Performance Marketing: creation, management, and optimization of paid campaigns– Digital Presence: web design, SEO, CRO, and high-impact content– Project Management: end-to-end coordination of digital initiatives– Strategy Consulting: guidance on digital growth, analytics, and workshop facilitation
EDUCATION
Humboldt-Universität zu Berlin
M.A., Religion & Culture
Goethe Schule Flensburg
Abitur
University of Cologne
B.Sc., Economics & Business Administration
Anadolu University
B.Sc., Economics
Universiti Sains Malaysia
M.A., Cultural Studies
ABOUT ONUR OZKAN
I’m an Advertising & Retail Media professional with 10+ years of experience driving growth through platforms, performance marketing, and strategic partnerships.In my most recent corporate role, I led marketplace growth at Finch, where I was responsible for building and scaling the Amazon Ads and Retail Media offering for enterprise brands. I worked closely with brands, agencies, and internal teams to turn Amazon Ads into a scalable, commercially strong growth channel.At Finch, my impact included- Building and leading the Amazon Ads & Retail Media offering for enterprise and high-growth brands- Owning end-to-end commercial responsibility for Retail Media clients, from acquisition to long-term expansion- Driving approximately 10× ARR growth over three years through marketplace advertising and performance-led partnerships- Managing $20M+ in annual ad spend across Sponsored Ads, Amazon DSP, and analytics / measurement tooling- Acting as the strategic and commercial interface between brands, agencies, platform partners, and internal product teams- Designing scalable operating models, reporting frameworks, and best practices to support sustainable growth- Enabling retention, upsell, and account expansion through data-driven performance reviews and value-based commercial conversationsMore recently, I built and lead Marketized GmbH, where I work hands-on with e-commerce and platform-driven businesses, managing clients and advising on scalable growth strategies across paid media, marketplaces, and monetization. This entrepreneurial phase further sharpened my commercial judgment, ownership mindset, and focus on measurable outcomes.My core strengths include- Advertising & Retail Media across platforms (Google, Meta, Amazon, marketplaces)- Monetization strategies for digital platforms- Enterprise and partner-facing roles with full revenue responsibility- Data-driven decision-making and KPI ownership- Translating complex ad products into clear, commercial value for brands and partners
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