Onur Kuzeyman
SVP, Head of Retail Growth Marketing @PNC
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WORK HISTORY
SVP, Head of Retail Growth Marketing @PNC
Washington, DC, US
I lead the Retail Growth Marketing group, with responsibility over the following key areas- Driving performance marketing across Consumer and Small Business (with focus on DDA and Card)- Allocating, optimizing, and investing the retail marketing budget efficiently and effectively- Enhancing the analytical and data-driven rigor of marketing performance measurement- Elevating customer experience of marketing journeys via transformed marketing capabilities- Increasing marketing effectiveness via enhanced use of AI-driven tools- Ensuring well-managed and high quality execution of marketing campaigns
EDUCATION
Boğaziçi University
B.S., Mechanical Engineering
Virginia Tech - Pamplin College of Business
Master of Business Administration - MBA
SKILLS
ABOUT ONUR KUZEYMAN
I am a results-focused marketing executive with 20 years of experience in financial services. I enjoy operating at the intersection of data, analytics, and technology. My expertise is deeply rooted in growth marketing, customer lifecycle management, P&L optimization, and strategy development, across both lending and banking businesses.I have a consistent track record of building out and managing large organizations, profitably growing business segments, delivering marketing innovation, and transforming business operating models. In addition, I have a deep passion for developing talent, transforming culture, and accelerating cross-functional collaboration.
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