Onur Celen
Digital Product Leader | Agile & Scrum Methodologies | Digital Payments & FinTech | Mobile & Web App Development | User Experience (UX) Optimization | E-Commerce Platform Development | Data-Driven Marketing & Analytics
- Role
- Product and Marketing Manager at Koç Holding
- Location
- Lima, OH, US
- LinkedIn followers
- 500 followers
About Onur Celen
Senior Product Manager with 8+ years building and scaling digital payment products…
Experience
Product and Marketing Manager
Dec 2021 — Present · Istanbul, TR
Spearheaded the digital transformation and growth of Koç Holding’s employee loyalty and e-commerce platforms, managing the KoçAilem Mobile Application and KoçAilem Market.• Led the development and launch of the new KoçAilem Mobile App, using 2-week agile sprints to improve project delivery speed by 30%.• Built and scaled the KoçAilem Market e-commerce platform from scratch. Drove a 40% lift in user acquisition and a 20% increase in monthly active users within the first year through targeted, multi-channel campaigns.• Enhanced customer experience by analyzing user feedback and leading comprehensive user acceptance testing, which reduced post-launch issues by 25%.
Education
Koç University
One semester in Executive MBA
Technische Universität Wien
Mechanical Engineering
2012 — 2013
Bilkent University
Bachelor's degree, Mechanical Engineering
2010 — 2015
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