Siddharth Singh

About Siddharth Singh

I bring over two decades of rich and diverse experience spanning various sectors including Datacenters & cloud computing, CPaaS, and marketing services.Currently, I serve as the Head of Marketing at CtrlS Datacenters, where my responsibilities encompass the strategic direction of branding and marketing efforts. My purview includes brand building, marketing communications, field marketing, public relations, content marketing and demand generation. I am deeply passionate about the art of building and scaling brands, and I\'m particularly fascinated by the application of Artificial Intelligence (AI) in the realm of marketing.In my previous role, I played a pivotal role as one of the founding members of Yotta Data Services, serving as the Head of Marketing. Here, I was instrumental in elevating brand visibility and driving customer acquisition, earning recognition from esteemed institutions, including an invitation from IIT-Bombay to present a case study on Yotta\'s marketing initiatives.Before that, I led the charge in rebranding Karix Mobile (A Tanla Company), an effort lauded by CMO Asia\'s Awards for Best Brand Revitalization campaign. My dedication to content marketing was further acknowledged with the prestigious LinkedIn \"Content-50\" award during my tenure.Prior to these achievements, I spearheaded initiatives to enhance brand visibility and mindshare for NTT Global Datacenters India. My contributions included crafting a comprehensive content marketing framework, conceiving numerous customer conferences, and executing key go-to-market programs for NTT GDC\'s Colocation and Cloud services.I also bring a wealth of experience from my 11-year tenure with IDG (Now Foundry), a globally renowned IT media and marketing services firm. Here, I successfully led various functions, including marketing strategy, communications, brand management, digital marketing, and overall operations. Collaborating with esteemed global brands such as Dell EMC, Microsoft, HP Enterprise, Vodafone, Google, and IBM, I consistently delivered ROI-driven marketing campaigns.I am an amateur horologist. If not busy with work, you are likely to find me immersed in discovering micro brands and educating myself on complicated mechanical movements.

Experience

1. SVP & CMO

   CtrlS Datacenters

   Sep 2023 — Present · IN

   As CMO at CtrlS Datacenters, I lead brand and growth strategy for a rapidly expanding Rated-4 data center platform in the age of AI and Generative AI.My focus is on building preference — not just visibility — in a world where AI increasingly shapes how buyers research and evaluate infrastructure partners before engaging with sales.I drive a unified marketing engine spanning digital marketing, PR, corporate communications, demand generation, content marketing, and field marketing — aligning brand authority tightly with revenue outcomes.Key priorities include- Differentiated storytelling around hyperscale and AI-ready infrastructure- Thought leadership and executive positioning- Full-funnel digital strategy in a research-first buying environment- Customer advocacy and market credibilityI’m proud to lead a highly motivated, performance-driven team committed to customer obsession, clarity of narrative, and measurable impact.

Education

• Calcutta University

  B Com (Hons), Commerce

  1999 — 2002

• Jasubhai Digital Media

  PG Diploma in Technology, Media and Digital Communication, Media & Marketing

  2002 — 2003

Skills

• Team Management
• Social Media Marketing
• Marketing Management
• Email Marketing
• Public Relations
• Online Lead Generation
• Marketing Communications
• Event Marketing Strategy
• Search Engine Optimization (SEO)
• Event Management
• Digital Strategy
• SEO
• Market Research
• Strategy
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Marketing
• B2b Marketing Strategy
• Demand Generation
• Content Marketing
• Media Planning
• Digital Media
• Microsoft Office
• Online Advertising
• Social Media
• Data Analysis
• Integrated Marketing
• Lead Generation
• Corporate Communications
• Management
• Advertising
• Small Business Marketing
• Marketing
• Business Intelligence