Juan M. González-Castillo
Ecommerce expert and MSc in Applied Economics
- Role
- Marketing & Business Development Consultant at Digital Lab Agency
- Location
- San Diego County, CA, US
- LinkedIn followers
- 500 followers
About Juan M. González-Castillo
Juan has a long mileage of entrepreneurial experience, professional expertise and long hours of self-education. Every time he is part of a team, project, business or even on a daily basis, his mind always puts the customer at the center of an operation. Lately, as a business officer and consultant, he is developing marketing scorecards and strategic pipelines to deploy sales systems with CRMs and Marketing Automation.His expertise and character were forged when developing and deploying marketing automation campaigns, using different communication channels like: Email, SMS, Social Media (FB & LINKEDIN) and cold calling; in addition, he is ISO Certified and trained for management as a Balance Scorecard advocate.
Experience
Marketing & Business Development Consultant
Sep 2017 — Present · San Diego, CA, US
We help companies drive ROI with actionable growth marketing tactics. We’ve worked with companies and organizations in various industries: e-commerce, event marketing, medical tourism, nonprofits, SaaS companies, brick and mortar businesses and online education.Some of our services: Facebook Ads, growth strategy, content marketing, chatbot development, SEO/SEM. We serve both US and Latin American markets.We also sponsor entrepreneurship and innovation events in the Tijuana technology ecosystem through various community initiatives: Startup Week Baja, Startup Weekend Tijuana, and Tijuana Marketing & Beer.
Education
Universidad Autónoma de Baja California
Bachelor's degree, Internati
2008 — 2012
San Diego State University
Bachelor of Arts - BA, International Business
2009 — 2012
Universidad de Valparaíso
Bachelor's degree, International Marketing
2009 — 2012
El Colegio de la Frontera Norte, A.C.
Master of Science - MS, Applied Economics
2018 — 2020
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