Anuj Mohan Kumar

About Anuj Mohan Kumar

With 10 yrs in Startups, I have a rich experience of identifying and spearheading business & marketing, operations initiatives focusing on scaling up business and customer / audience base. Overall a Sales & Marketing professional with operational excellence in Digital / IT / ITES / Entertainment / Media industry. Specialized into setting up business operations & revenue stream for start-ups. Proven records with a high success rate on pilot projects, Online as well as Direct Marketing.An Engineering Graduate in Computer Sc. from Kurukshetra University, India, followed by PG Course in Business Management from XLRI Jamshedpur. Currently pursuing PG course in Digital Marketing & Communication from MICA. Off the desk, Anuj is an active sportsman and is a staunch believer that “Many say ‘take it easy’ but the question is, can you ‘make it easy’?”Specialties: Consensus building, Problem Solving, Developing and executing marketing Strategies, Startup Experience, Brand awareness and lead generation, Marketing: Digital/Internet/Online Marketing, E-commerce, Search Engine Marketing (SEO/SEM), Social Media Marketing (SMO/SMM), YouTube Audience & Rights Management, Content: Acquisition, Marketing, Syndication, Production, Aggregation, Distribution, management and monetisation of video properties, Account Management, Project Management, Customer Relationship Management (CRM), Skilled in senior/CxO level presentation & interaction, Relationship building, Client Communication, Excellent interpersonal communication & team collaboration skills, Specialized in pilot projects with high success rate, Monitoring team productivity and quality as per client requirement/SLAs, Weekly Rostering & Quality Assurance, Growth Hacking, Brand Solutions, Expertise in preparing training plotters, training calendars, training need analysis, Conducting both In-house Training/Large Group Programs basis the Training need Analysis (TNA), Handling client & customer escalations on priority, Process Improvement Suggestion.

Experience

1. Director Digital Marketing & Fundraising

   HelpAge India

   Mar 2021 — Present · Delhi, IN

   Leading the digital transformation and fundraising growth journey of one of India’s most trusted non-profits — driving online donation revenues, lead gen, brand visibility, & engagement across every digital touchpoint. Key Focus Areas- Digital Fundraising leadership via related Marketing Channels like Performance Marketing, SEO, Social, Influencer, etc- Strategic Planning & Analytics - Reports highlighting ROI, CPA, LTV, New vs Old Acq, AOV, CPA, CPL, engagement & brand reach- Analyzing Full funnel View to provide strategic insights & recommendations on CRO, Website CVR, RCA for drops in Waterfall Metrics & related form optimization, etc- PR & Comms: Efforts to build & maintain a unified brand architecture, Enhance visibility during events & identifying ways to look towards PR with a ROI lens- 360° Campaign Architecture: Developing & executing integrated campaigns across Meta, Google, YouTube, LinkedIn, Native, & other programmatic platforms—supported by GA4, CAPI, & server-side tracking for precise attribution & optimization, while Exploring New Age Opportunities in Digital- Stakeholder & Team Leadership: Lead, mentor, & motivate cross-functional marketing & comms team- Manage creative, digital, & PR agency relationships to ensure timely & quality deliverables- Leveraging AI for Predictive Fundraising & Campaign Optimization, Data-Driven Decision Intelligence- Cross-Functional Leadership: Collaborating closely with the Country Head, CEO, CFO, & board to align digital strategy with org. goals establish governance frameworks for media, data, & MarTech systems- SEO & Web Transformation: Overseeing New Website Development, digital health of websites, improving site speed, indexing, & donation journey UX for stronger organic growth & conversion efficiency- Content & Creative Strategy: Partnering with internal teams & external agencies to craft campaigns that blend emotional storytelling with measurable outcomes—turning empathy into action.

Education

• GrowthSchool

  Performance Marketing & AI

  2025 — 2026

• Kurukshetra University

  B.Tech, Computer Sc.

  2001 — 2008

• MICA | The School of Ideas

  PGCDM, Digital Marketing and Communication

  2025 — 2026

• XLRI Jamshedpur

  Executive MBA, Business, Management, Marketing, and Related Support Services

  2014 — 2016

Skills

• Executive Search
• Ifluencer Marketing
• Website Development
• B2b Ecommerce
• Online Marketing
• Business Intelligence
• Teamwork
• Team Management
• Cxo Level Engagement
• Web 2.0
• Team Coordination
• Key Account Management
• Process Development
• SEO
• Team Building
• Customer Satisfaction
• Sales Pipeline Management
• Strategic Leadership
• New Business Development
• Product Marketing
• Brand Awareness
• Cross-Cultural Training
• Social Media Marketing
• Problem Solving
• Business Strategy
• Online Branding
• Business Operations
• Search Engine Marketing (Sem)
• Market Research
• Direct Marketing
• International Business
• Customer Service
• Customer Success
• Digital Marketing
• Marketing Automation
• Data Mining
• Cross-Functional Coordination
• Cross Selling
• Web Services
• Lead Management