Irish Ong

About Irish Ong

In a nutshell: Media → Startup Co-Founder → MBA → GTM Strategy → Marketing…

Experience

1. Product Marketing Manager

   EverCommerce

   Feb 2025 — Present · New York, NY, US

   EverCommerce provides B2B SaaS solutions that help over 700K field service companies grow, streamline operations, and increase retention.• GTM Strategy & Execution – Lead end-to-end launch planning for new features and products; align 25+ cross-functional stakeholders, create enablement materials for Sales & Customer Success, and develop multi-channel marketing strategies to drive pipeline and revenue• Customer Research – Collect quantitative and qualitative data, conduct interviews, and analyze insights to refine ICPs, sharpen positioning, identify value propositions, and recommend strategies based on customer insights• Competitive Intelligence – Own competitive analysis and battlecard development to strengthen sales objection handling and increase closed-won conversions• Messaging & Positioning – Develop differentiated narratives rooted in customer insight, translating technical features into benefit-driven messaging across web, sales, and in-product channels to drive adoption and retention• Brand Strategy – Partner with executive leadership teams to redefine brand narrative and coordinate with marketing teams (acquisition, SEO, content, lifecycle, creative, copywriter) to roll out creative concept• Market Strategy – Identify industry market size, best-fit segments, and contribute to pricing & packaging discussions to guide strategic planning and market prioritization• PMM Operations – Define BAU process structure and responsibilities, and support hiring to scale the PMM function across multiple solutions

Education

• University of Santo Tomas

  Bachelor of Science in Business Administration

  2010 — 2014

• UC San Diego

  Master of Business Administration - MBA (STEM)

  2022 — 2024

• Stanford University

  Course

  2022 — 2022

Skills

• Microsoft Office
• Sales
• Analysis
• Social Media
• Organizational Effectiveness
• Teamwork
• Networking
• Marketing Communications
• Microsoft Excel
• Relationship Management
• Strategy
• Customer Relationship Management (Crm)
• Management
• Risk Taking
• High Sense of Urgency
• Customer Service
• Event Management
• Communication
• Value-Oriented
• Problem Solving
• Leadership
• Brand Management
• Marketing Strategy
• Decision Making
• Project Management
• Public Relations
• Adaptability
• Interpersonal Skills
• Social Networking
• Innovation
• Adobe Design Programs
• Marketing