Dinesh Kulchandra
Associate Director, Marketing @EC-Council
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WORK HISTORY
Associate Director, Marketing @EC-Council
Mumbai, IN
Customer acquisition strategyBest practices deployment in digital marketing to derive optimized MROILead efforts in designing communication mix across paid-organic channelsFacilitate insights for deriving benchmark business metrics in Cust Acquisition, CX & CRMCustom dashboards creation depicting Media spend-RevenuesGenerate campaigns basis CRM insightsConversion Rate Optimization strategy for optimized campaign delivery
EDUCATION
University of Mumbai
Bachelor of Science (B.Sc.), Physics
Sydenham Institute of Management Studies, Research and Entrepreneurship Education
PGDBM, Marketing Mangement
SKILLS
ABOUT DINESH KULCHANDRA
Failure is a bruise, not a tattoo\"- Jon Sinclair Think different.\"Do not seek to change what has come before. Seek to create that which has not\"- David AireyMy passion for adding value to Customer\'s proposition has made my experience all the more worthwhile: from a perspective of Customer Centricity, it serves me well that I envision myself in Customer\'s shoes & Influence with Concepts that Motivate them to take the Buy decision. I am currently associated with TATA Business Support Services Ltd, a Customer Experience Management entity, part of India\'s illustrious business power house, TATA Group. Fascinated by Marketing & the power that it carries to Transform enterprises, an Outside-In paradigm: product development, R&D investments aligned with Customer insights for one; to me, Marketing signifies Creating Demand when none exists, providing Prospective customers motivation to realize unmet needs. Harnessing the features of Social Media & Digital Technologies for managing Customer Experience design; Business Transformation via Marketing & Customer support.Digital Transformation through Capability build across:A) Processes: ensure business process is redefined, providing holistic capabilities from on boarding to billingB) People: organizing & delivering workshops to empower Operations & Clusters with fundamentals of Social Media as customer service channel, Omni channel perspective, Digital technologies, Paid, Owned & Earned media for Community engagementC) Platforms: engaging external partners with Campaign & Content Optimization hubs, best practices in managing multiple Accounts, Analytics practiceD) Showcase: acquisition of new business through proof of concept across Web & Mobile, social technologies, social CRM, Social Analytics* Opinions in LinkedIn Posts are definitely my own & do not represent those of my current or previous employer\'s or associates or vendors. Any representations, anecdotes shared merely coincidental.
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