Dinesh Kulchandra

About Dinesh Kulchandra

Failure is a bruise, not a tattoo\"- Jon Sinclair Think different.\"Do not seek to change what has come before. Seek to create that which has not\"- David AireyMy passion for adding value to Customer\'s proposition has made my experience all the more worthwhile: from a perspective of Customer Centricity, it serves me well that I envision myself in Customer\'s shoes & Influence with Concepts that Motivate them to take the Buy decision. I am currently associated with TATA Business Support Services Ltd, a Customer Experience Management entity, part of India\'s illustrious business power house, TATA Group. Fascinated by Marketing & the power that it carries to Transform enterprises, an Outside-In paradigm: product development, R&D investments aligned with Customer insights for one; to me, Marketing signifies Creating Demand when none exists, providing Prospective customers motivation to realize unmet needs. Harnessing the features of Social Media & Digital Technologies for managing Customer Experience design; Business Transformation via Marketing & Customer support.Digital Transformation through Capability build across:A) Processes: ensure business process is redefined, providing holistic capabilities from on boarding to billingB) People: organizing & delivering workshops to empower Operations & Clusters with fundamentals of Social Media as customer service channel, Omni channel perspective, Digital technologies, Paid, Owned & Earned media for Community engagementC) Platforms: engaging external partners with Campaign & Content Optimization hubs, best practices in managing multiple Accounts, Analytics practiceD) Showcase: acquisition of new business through proof of concept across Web & Mobile, social technologies, social CRM, Social Analytics* Opinions in LinkedIn Posts are definitely my own & do not represent those of my current or previous employer\'s or associates or vendors. Any representations, anecdotes shared merely coincidental.

Experience

1. Associate Director, Marketing

   EC-Council

   Jan 2019 — Present · Mumbai, IN

   Customer acquisition strategyBest practices deployment in digital marketing to derive optimized MROILead efforts in designing communication mix across paid-organic channelsFacilitate insights for deriving benchmark business metrics in Cust Acquisition, CX & CRMCustom dashboards creation depicting Media spend-RevenuesGenerate campaigns basis CRM insightsConversion Rate Optimization strategy for optimized campaign delivery

Education

• University of Mumbai

  Bachelor of Science (B.Sc.), Physics

  1992 — 1995

• Sydenham Institute of Management Studies, Research and Entrepreneurship Education

  PGDBM, Marketing Mangement

  1995 — 1997

Skills

• Digital Media
• Mobile Marketing
• Content Strategy
• Marketing Strategy
• Account Management
• Shopper Marketing
• Marketing Management
• Earned Media
• Strategy
• E-Commerce
• Marketing Communications
• B2b
• Mobile Devices
• Social Media Marketing
• Pre-Sales
• Online Marketing
• Growth Hacking
• Advertising
• Sem
• Market Research
• Digital Transformation
• Consulting
• New Business Development
• Social Crm
• Social Media Intelligence
• Product Development
• Lead Generation
• Vendor Management
• Customer Acquisition
• B2b Marketing
• Business Development
• Social Media
• Digital Marketing
• Leadership
• Project Management
• Competitive Analysis
• Digital Strategy
• Marketing
• Google Adwords
• Management