Tony Oneal

About Tony Oneal

I’m the Founder & CEO of two purpose-driven firms:CAVU Supply Chain Strategies – A consultancy focused on helping businesses navigate and optimize their freight and logistics operations, from a single pallet to complex, multi-modal solutions. We ensure clients ship with the right balance of cost and service — arriving at the optimal total landed cost while maintaining operational agility and delivering a seamless experience for both internal teams and external stakeholders.CAVUedge – A design and strategy studio that connects vision to execution through purposeful design. Born from years of supply chain leadership and a technical mindset, CAVUedge fills a recurring gap I observed across industries — the need to align brand, systems, and user experience with how modern businesses actually operate. I collaborate with clients and partners to create systems and processes that not only look sharp, but scale cleanly, function seamlessly, and make work feel less like work.At the heart of both is a belief in clarity and momentum — the kind that empowers businesses to move forward with confidence. Inspired by the aviation concept of “CAVU” (Ceiling and Visibility Unlimited), I help clients cut through complexity and see the path ahead, whether they’re reimagining a supply chain, aligning teams, or building a brand from the ground up.With over 20 years of experience in transportation, logistics, and process design, I bring a unique mix of operational rigor, strategic insight, and creativity to every project. My strengths lie in systems thinking, client collaboration, negotiation, and delivering practical, scalable solutions.I’m passionate about meeting people, solving problems, and building solutions that create lasting impact. Every day is an opportunity to learn, improve, and contribute to a better tomorrow — for my clients, my industry, and my community.If you’re looking for a partner who can connect strategy to execution — and bring clarity to every step in between — let’s talk.

Experience

1. Founder & CEO

   Cavuedge

   Jul 2024 — Present · US

   Building on the foundation of my work with CAVU Supply Chain Strategies, I launched CAVUedge to meet a recurring client need: the lack of cohesive, purpose-driven brand and digital systems to support operational strategy.CAVUedge is a design and strategy studio that helps businesses bring their vision to life through intentional branding, web design, and scalable workflow solutions. By connecting operational clarity with brand clarity, I help organizations align teams, elevate the customer experience, and deliver results that are both strategic and sustainable.Key areas of focus:• Translate business vision into brand clarity, digital experiences, and scalable workflow systems• Blend creativity with data to develop purpose-driven identities and user-centric tools• Deliver integrated solutions across branding, web design, process optimization, and team enablement• Ground all design and strategy work in real-world business needs, not just aesthetics• Serve as a cross-functional partner to bridge vision, execution, and internal adoption

Education

• The University of Iowa Tippie College of Business

  BA, MIS, Marketing

  1998 — 2002