Onder Mutluer
Senior Website Manager @Retorio
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WORK HISTORY
Senior Website Manager @Retorio
Munich, DE
Retorio is an AI Coaching Platform to help customer-facing teams achieve their potential- Led a comprehensive website overhaul using HubSpot CMS, including rebuilding all pages, blogs, database, and automation system from scratch- Redesigned and modernized the site within a rapid 2-month timeframe, significantly refreshing the digital presence- Achieved a 15X increase in organic search revenue and an 18X (1-3 positions) increase in ranking for key organic keywords.
EDUCATION
Kocaeli University
Bachelor's degree, Sports Management
ABOUT ONDER MUTLUER
Results driven marketer with +15 years of strategic marketing experience across diverse industries including SaaS, luxury eyewear, fitness, and consumer goods. I drive measurable growth for B2B, B2C, and D2C brands.I build and scale websites as business products, not just marketing pages. My focus is turning complex company offerings into clear customer journeys that drive measurable results: conversion, pipeline, and revenue.I currently lead website and organic growth in B2B SaaS and own the website end to end: information architecture, messaging, CMS operations, landing pages, SEO, CRO, experimentation, and reporting. I work closely with Product, Sales, Content, and Design to keep the website fast, consistent, and conversion focused.I also enjoy roles with some ambiguity, where structure isn’t fully defined yet, because it can be built properly from the ground up.Core areas:• Website as a Product (ownership, roadmap, measurable outcomes)• Customer Journey Mapping (intent, friction removal, ICP messaging)• SEO (technical plus content systems, non-brand growth)• CRO and A/B testing (funnels, landing pages, experiments)• Analytics and dashboards (GA4, KPI tracking)• Marketing automation (HubSpot workflows, segmentation, lifecycle journeys)• Cross-functional work (bridging technical and non-technical teams)Tools I use often: HubSpot (CMS, automation, reporting), WordPress, Google Analytics (GA4), Google Tag Manager, Looker Studio, Hotjar and session recordings, Screaming Frog, Ahrefs and Semrush, Jira, Salesforce, Figma, Framer, and Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Adobe XD, Dreamweaver). I also have hands-on experience with Google Ads and LinkedIn Ads to support acquisition experiments.
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