Omri Kiron
Global Digital Image Director - Hugo Boss Fragrances @Coty
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WORK HISTORY
Global Digital Image Director - Hugo Boss Fragrances @Coty
Optimized global content production and governance: Designed and deployed campaign dashboards, KPI frameworks, and asset compatibility tools across channels, delivering a 25% reduction in annual production costs while strengthening brand consistency and performance tracking.• Delivered Coty’s largest fragrance launch to date: Led end-to-end global 360° digital strategy for Boss Bottled Beyond EDP, from tribe sourcing and creative direction to earned/owned orchestration across markets—achieving record engagement and reach, and becoming Hugo Boss’ top-performing fragrance launch globally.• Scaled launch excellence across markets: Built and managed a repeatable global launch model, successfully orchestrating four major global launches per year with consistent performance uplift.• Drove e-commerce performance through creative excellence: Co-developed tailor-made digital toolkits with key retailers and media partners, resulting in a +19% uplift in conversion-focused performance metrics.
EDUCATION
New York University
Paths to Peace Scholarship , Communication and Media Studies
Tel Aviv University
Bachelor of Laws - LLB, Law
Institut Français de la Mode
MSc luxury management, fashion management
ABOUT OMRI KIRON
Luxury communication and image expert with 10+ years of international experience driving high-impact 360° brand strategies for world’s leading beauty and fashion houses. I have a Proven track record in translating brand vision into measurable growth across digital and consumer experience while building high-performing teams, optimizing ecosystems, and delivering record-breaking results through data-led storytelling and content excellence.Expertise: 360° communication strategy • Global brand strategy • Luxury brand building • Narrative development & storytelling • AI-powered content personalization • Social acceleration • Influencer advocacy strategy • Consumer engagement • SEO/SEA • Editorial content governance • Performance monitoring • Visual guidelines & ; tone of voice
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