Omri
Senior Associate, Growth Marketing & Partnerships @ HelloFresh
- Role
- Senior Associate, Growth Marketing & Partnerships at HelloFresh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Omri
I’m on the Growth Marketing & Partnerships team at HelloFresh, where I connect with…
Experience
Senior Associate, Growth Marketing & Partnerships
Oct 2024 — Present · New York, NY, US
Lead partnerships and offline marketing initiatives for HelloFresh\'s package insert program to drive new customer acquisition.• Led client-facing engagements across the full sales cycle, negotiating contracts with managers through C-Suite executives, then collaborating with logistics teams to integrate insert operations seamlessly into partner supply chains.• Prospected 50+ partners and held 10+ sales calls weekly while running multi-channel outreach (email, LinkedIn, cold calling).• Built forecasting models to project conversion rates, evaluate seasonal campaigns, and present insights to senior leadership.• Queried and analyzed conversion metrics in Databricks (CAC, CCV, ROI), uncovering WoW and YoY trends and delivering concise reporting to executives and steering committees to inform strategic decision-making.• Structured ICP frameworks from ARR, shipment volume, and 3PL workflows, identifying qualified brands for engagement.• Executed cross-functional initiatives with legal, creative, and analytics teams, launching landing pages, collateral, and agreements that aligned messaging, compliance, and performance outcomes.• Ran biweekly A/B tests on outreach channels, lifting meeting rates and refining strategy through rapid iteration.
Education
University of Florida - Warrington College of Business
Master of Science in Management, Business Management
2020 — 2022
University of Florida
Psychology, Applied Behavior Analysis
2018 — 2021
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