Om P Singh
Director, Digital Marketing @ JLL India | Brands, growth, and making sense of patterns | 19 years across B2B, D2C, and driving business outcomes
- Role
- Director, Digital Marketing at JLL India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Om P Singh
Spent the better part of 19 years in digital marketing. Across industries you wouldn\'t normally connect - automotive, entertainment, D2C health, wine, real estate. Which, as it turns out, is probably the most useful thing that’s happened to me.Working across these very different environments - with teams, leaders, and partners who’ve shaped the journey along the way - you start to see what actually cuts through.A lot of the job, at its core, is still the same. Cut through the noise. Understand the real audience. Make the numbers move.Some of what I\'ve been part of along the way: 0.5 million app installs in the first 3 weeks (ShemarooMe OTT launch) online inquiries - a record for the category (2016 Hyundai Creta digital launch) 60% YoY top-line growth (D2C brand scale-up, Phab) 300% surge in resort bookings through digital (Sula Vineyards) ₹8L → ₹3.5 Cr revenue scaled in 4 years, built from scratch (Tiki Tech, co-founded)Each of those came from teams, partners, and a fair bit of luck. Grateful for all of it - and for the relationships that have gone beyond just work.Right now at JLL India - building digital across multiple business lines, connecting performance to pipeline, and trying to make B2B digital feel a little less like B2B digital.Still figuring things out. Some days it\'s clear. Some days, not even close.But that\'s also what keeps it interesting.
Experience
Director, Digital Marketing
Feb 2025 — Present · IN
Driving digital for JLL India across multiple business lines - with a focus on customer journeys, performance marketing, and making digital contribute meaningfully to pipeline and revenue outcomes.Also getting a closer view of how deeply real estate is tied to India’s growth story - something you begin to appreciate once you’re in it.Work spans Google LinkedIn and Meta performance campaigns, marketing automation, audience intelligence, and analytics - bringing these together to sharpen how we reach, engage, and convert.A large part of the role involves operating at the intersection of global frameworks and local execution. translating global strategy into things that actually work in the Indian market - across B2B audiences, multiple service lines, and diverse buying cycles.Cross-functional by nature - working closely with business, sales, and international teams to keep digital aligned with where the business is headed.
Education
CMJ University
Bachelor of Computer Applications, Information Technology
DY Patil University
Master of Business Administration - MBA, Marketing
Thakur College of Science & Commerce
Animation & Computer Graphics, Animation, Interactive Technology, Video Graphics and Special Effects
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