Tayo Olayinka
Product Owner & Growth Manager @Mamimarkets Inc
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WORK HISTORY
Product Owner & Growth Manager @Mamimarkets Inc
Winnipeg, MB, CA
Led A/B testing, UX refinement, and funnel optimization, delivering a 38% increase in conversion rates and a 54% lift in CTR.Conduct full-funnel audits for store and product pages and onboarding flows using GA4, Hotjar, and Microsoft Clarity.Manage end-to-end A/B and multivariate testing processes: hypothesis generation, prioritization, test setup, QA, execution, and analysis.Partner with designers and developers to implement winning variations focused on clarity, simplicity, and behaviour-driven UX.Designed CRO dashboards to track KPIs including conversion rate, activation, engagement depth, retention, and LTV.Defined and executed the product vision and roadmap for MamiMarkets, a multi-vendor eCommerce platform connecting local stores with online buyers.Led the full product lifecycle from ideation to MVP launch, including customer-facing storefronts, vendor dashboards, and administrative systems.Designed and implemented third-party integrations such as Lightspeed POS, Forage EBT Payment gateway, EPOS Now, Stripe, Trexity, Store2Door, and built a firmware that helps Datalogic scanner scales communicate with Lightspeed POS.Built a comprehensive analytics infrastructure using GA4, GTM, and Looker Studio to track acquisition, retention, and transaction-level performance. Conducted user interviews, data analysis, and feedback loops to guide feature prioritization, leading to a 2.8x MoM increase in new customer orders.
EDUCATION
Ladoke Akintola University of Technology
B.Tech (Hons)
SKILLS
ABOUT TAYO OLAYINKA
I’m a results-driven Product & Growth Manager who thrives at the intersection of data, design, and user experience. For over 8 years, I’ve helped brands and startups turn insights into scalable digital products that drive measurable growth, from eCommerce marketplaces to enterprise SaaS and content platforms.Recently, I’ve expanded my focus from marketing-led growth to product-led innovation defining roadmaps, managing agile sprints, and building products people genuinely want to use. At MamiMarkets, I led the development of our multi-vendor platform from concept to launch, blending customer research, analytics, and iteration to achieve a 2.8x increase in monthly orders.My background in growth marketing, analytics, and technical SEO gives me a unique edge in product management. I understand how users discover, adopt, and engage with products at scale. I’m skilled in translating business goals into actionable product requirements and love collaborating across teams to bring ideas to life.I’m now seeking a Product Manager role where I can continue building impactful, data-informed products that solve real user problems and contribute to business growth.If you’re looking for someone who combines strategic thinking with execution, speaks both “marketing” and “engineering,” and is easy to work with, let’s connect.
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