Omkar Todkar

Director of Enrollment Marketing @Illinois Institute Of Technology

Chicago, IL, US

Department: Undergraduate Admission• Design overall marketing and communication strategy for undergraduate enrollment• Develop marketing strategy and communication plans across the entire admission funnel – from prospect to deposit: – Includes materials for counselor travel recruitment – Includes marketing pre-college and Elevate opportunities – Including marketing to secondary audiences such as high-school counselors, parents.• Partnering with FY, TR, and Visits/Events teams to make sure their work is supported• Work external lead generation, marketing partners• Marketing budget management• Advertising strategy and planning• Brand strategy development and application• Partner with M&C to convert enrollment objectives into marketing campaigns: – collaborate with M&C team to tie undergraduate requirements with university’s messaging – Work with M&C’s creative team to develop marketing materials (print & digital) in required timeline • Social media: – Organic and paid promotion – Managing social media team leads (Elle and Elizabeth) – Work with M&C team to tie in UGA enrollment strategy into uni social media strategy• Assist AVP of Undergraduate Admissions, with incomplete application marketing strategy• Supervise Digital Communication Specialist and Marketing Operations Data Analyst• Work with Digital Communication Specialist on planning, developing and executing deposit and current student marketing strategies by setting strategic vision and planning• Work with Marketing Operations Data Analyst in developing reports for dashboards to aid with predictive and prognostic analytics to inform marketing strategy and tactics.

Maharashtra Institute of Technology

PGP, Marketing & Marketing Communications

Savitribai Phule Pune University

B.Com., Commerce

St. Vincent's High School

SSC, S.S.C.

Loyola University Chicago

Master’s Degree, Global Strategic Communication

S.V.Union Junior College

H.S.C, Science

Institute of Design (ID)

Master of Design Methods, Design studies