Omkar Sale
Senior Product Analyst @ Media.net | IIT Bombay \'23 | SQL | Product Strategy | Data Science and Analytics
- Role
- Senior Product Analyst at Media.net
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Omkar Sale
I am an Experienced Product Analyst, currently working at Media.net. With a strong…
Experience
Senior Product Analyst
Jun 2023 — Present · Mumbai, IN
Engineered ML feature: Campaign Offer; Created LGBM model with feature engineering & model monitoring, boosting RPMs 10%• Built a scalable HQL + Spark pipeline for the Yahoo Bing Ad Network, improving data access, KPI tacking & viewability for 5+ teams• Analysed bidder data and ML monitoring, fixing 10+ critical issues, resulting in 80% QoQ revenue increase for native bidder traffic• Designed Header Bidder Cost Distribution logic to improve performance tracking, demand allocation, and campaign profitability• Launched Max Learning and Max HB analytics dashboards; and redefined product KPIs for better tracking and decision-making:• Optimized Bidder API for native and search by aligning ML improvements with product strategy, boosting RPMs by 10%• Spearheaded the first-ever testing of short video ads on SERP; through multiple iterations, achieved a 5% increase in CTR × CVR• Partnered with Business teams to gather requirements, resolve product issues, and align solutions with strategic goals
Education
Indian Institute of Technology, Bombay
Bachelor of Technology - BTech, Metallurgical Engineering
2019 — 2023
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