Omkar Patil

About Omkar Patil

Proactive Marketer with 10+ years of expertise in developing, implementing and strengthening marketing plans. Offers analytical, proactive approach to revamping strategies to meet changing needs. Talent for directing creative efforts and brand engagement combined with history of surpassing objectives.

Experience

1. Assistant Marketing Manager

   Saturo Technologies Private Limited

   Dec 2023 — Present · Pune, IN

   Spearheaded lead generation campaigns across multiple platforms including Google Search Ads, Google App Install Ads, Meta Ads, and LinkedIn Ads, delivering qualified leads and improving ROI.• Boosted brand awareness by crafting and executing strategic marketing campaigns aligned with business goals.• Designed creative sales enablement assets including presentations, trend reports, marketing kits, and product datasheets to support business development and sales teams.• Developed and executed a comprehensive media plan for the financial year, tailored to various SAAS verticals and product lines.• Strengthened brand presence through targeted social media marketing and high-impact out-of-home (OOH) branding campaigns.• Orchestrated and managed corporate events and participation in industry expos to enhance engagement and fuel lead generation efforts.• Implemented targeted email and WhatsApp campaigns using NetSuite and Wati, driving outreach and nurturing prospects.• Led public relations activities to enhance company visibility and manage reputation through curated PR content and media engagement.• Collaborated with cross-functional teams (Sales, HR, Product) to provide end-to-end marketing support, ensuring consistent messaging and campaign effectiveness.

Education

• Sir. M. VISVESVARAYA INSTITUTE of MANAGEMENT STUDIES & RESEARCH

  Master of Business Administration (M.B.A.), Marketing

  2015 — 2017

• Bunts Sanghas S M Shetty College of Science Commerce and Management Studies

  Bachelor’s Degree, Information Technology

  2011 — 2014