Owen Johnson

About Owen Johnson

For 15+ years I\'ve built brand strategy and go-to-market campaigns for some of gaming\'s most beloved franchises: Destiny, Plants vs. Zombies, Battlefield, and more. What I do, at the core, is translate product vision and player insight into launches that feel cohesive, high-quality, and worth a player\'s time. At Bungie, I serve as the principal brand lead for the Destiny franchise. Recent work includes the Brand Marketing Frameworks behind our expansion campaigns (The Edge of Fate, Renegades), end-to-end stewardship of the Destiny × Lucasfilm / Star Wars partnership, and recovery publishing for The Final Shape, the culmination of Destiny\'s 10-year saga. I work across Publishing, Creative Services, Comms, UA, Partnerships, and agency teams, and the thing I\'m best at is giving a matrixed group of people a shared story to rally around. Before Bungie, I led global brand and GTM for Plants vs. Zombies at EA/PopCap, launched Amazon Storytime and Amazon Rapids inside Alexa, ran viewer engagement and monetization for the Overwatch League on Twitch, and spent my early career on Battlefield, Crysis, and Medal of Honor at EA. What carries across all of it: a belief that player communities are the people a franchise exists for. Treat them as consumers and you get caught. Treat them as community and you earn trust. What I\'m looking for: senior brand roles at entertainment, gaming, or consumer IP companies where franchise stewardship and player-first positioning are real work, not talking points. Open to conversations about brand strategy, franchise go-to-market, creative direction, and IP licensing partnerships. Reach me at o••••••••@gmail.com. Selected work: Destiny × Star Wars: Renegades • The Edge of Fate • The Final Shape • Into the Light • Plants vs. Zombies: Garden Warfare 1 & 2 • Battlefield 3 & Premium • Amazon Storytime App / Alexa Storytime Skill

Experience

1. Principal Brand Manager, Destiny Franchise at Bungie

   Bungie

   Sep 2021 — Present · Bellevue, WA, US

   Serve as principal brand lead for the Destiny franchise, authoring the Brand Marketing Frameworks that anchor expansion GTM campaigns (The Edge of Fate, Renegades) and establishing the brand hierarchy system that governs how Destiny\'s content lineup is positioned to players.

Education

• Seattle University

  Bachelor of Business Administration, E-Commerce & Information Systems

• Seattle University

  Bachelor's degree, E-Commerce/Electronic Commerce

  2004 — 2008