Melanie Asher
Founder & Fractional Executive | Strategy, Value Creation & Go-To-Market Alignment | Scaling B2B Companies with Intention
- Role
- Adjunct Professor at Saint Martin\'s University
- Location
- Olympia, WA, US
- LinkedIn followers
- 500 followers
About Melanie Asher
I work with founders and executive teams to build enterprise-ready B2B companies—aligning strategy, go-to-market systems, operations, and customer experience to protect and grow long-term value.I’m a founder and fractional executive with more than 20 years of experience operating inside growth-stage and mature B2B organizations. My work focuses on identifying where value is leaking—across positioning, systems, decision-making, and execution—and rebuilding those foundations so companies can scale with confidence, withstand scrutiny, and navigate growth, transition, or exit from a position of strength.Marketing is often the entry point. The real work is integration: aligning strategy, operations, and customer experience so the business is not founder-reliant, not brittle, and not dependent on heroics to perform.I’ve led this work across multiple industries, including complex and regulated environments, helping organizations improve enterprise readiness, shorten sales cycles, and increase valuation resilience over time. I am CEPA-certified and hold an Executive MBA from the University of Washington, grounding my work in value creation, not just visibility.This profile reflects the work I’m trusted to do when the stakes are high and the margin for error is low.(formerly Mel DePaoli, MBA)
Experience
Adjunct Professor
Aug 2025 — Present · Lacey, WA, US
Taught undergraduate business courses focused on applied communication and go-to-market fundamentals, including- Business Communication (BA305)- Digital Marketing (BA347)Coursework emphasized strategic thinking, practical execution, and real-world application within B2B and organizational contexts.
Education
Central Penn College
Associate of Arts and Sciences (AAS), Mass Communication/Media Studies
1999 — 2001
UW Foster School of Business
Executive MBA, Business Administration and Management, General
UW Foster School of Business
Certificate, The Business Certificate Program
2014 — 2014
Central Penn College
Associate of Arts and Sciences (AAS), Multimedia Productions
1999 — 2001
PennWest California
Bachelor of Science (B.S.), Graphic Design
2004 — 2006
Skills
- Linkedin Marketing
- National Speaker
- Customer Experience
- Marketing Management
- Twitter Marketing
- Coaching
- Executive Coaching
- Leadership Development
- Linkedin Training
- Blogging
- Marketing
- Event Based Marketing
- Branding & Identity
- Branding Experience
- Business Development
- Digital Marketing
- Strategy
- Training
- Smo
- Online Marketing
- Speaker
- Technology
- Branding
- Brand Awareness Programs
- Integrated Marketing
- Customer Experience Management
- Brand Management
- Public Relations
- Internal Communications
- Online Brand Building
- Marketing Strategy
- Social Media
- Integrated Brand Marketing
- Event Marketing Strategy
- Social Networking
- Team Building
- Management
- Social Media Marketing
- Communication
- Entrepreneurship
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