Omer A.

About Omer A.

I am a senior digital analytics and MarTech transformation leader with 15+ years of experience driving enterprise-scale customer intelligence programs within global financial services.Currently leading digital analytics at Standard Chartered Bank, I operate at the intersection of strategy, technology, and governance — translating complex data ecosystems into measurable commercial outcomes while ensuring regulatory integrity and operational scalability.My leadership spans enterprise-wide Adobe Experience Platform and CDP transformation, large-scale personalization enablement, and modernization of analytics operating models within a highly regulated banking environment.Key contributions include:• Leading enterprise MarTech and CDP transformation impacting multi-market digital operations• Building and scaling a 30+ member analytics organization aligned to strategic growth priorities• Reducing delivery timelines by ~70% through governance redesign and execution optimization• Driving ~50% cost efficiencies via architecture modernization and standardized delivery frameworks• Designing and institutionalizing data governance and privacy-by-design models aligned with GDPR, PDPA, and emerging DPDP regulatory frameworks• Establishing consent management, data compliance controls, and cross-border data handling standards across a multi-vendor ecosystem• Partnering with Legal, Risk, Compliance, Technology, and Marketing stakeholders to embed regulatory assurance into digital transformation initiativesPreviously, at Adobe, I served as a Multi-Solution Architect, partnering with enterprise clients to architect SaaS-driven digital transformation programs aligned with measurable business impact.My focus is building scalable, compliant, and commercially aligned data ecosystems that enable sustainable digital growth in complex regulatory environments.

Experience

1. Head of Analytics

   Standard Chartered

   Dec 2022 — Present

   Lead enterprise-wide digital analytics, MarTech, and customer intelligence strategy across multi-market banking operations, aligning data capabilities with commercial growth, regulatory governance, and long-term digital transformation priorities.Enterprise Leadership & Impact:• Own global MarTech and CDP strategy and multi-year roadmap, aligning investments with business growth objectives and regulatory requirements across markets• Manage analytics and MarTech budgets, influencing capital allocation, vendor selection, and capability expansion across a complex multi-vendor ecosystem• Lead and scale a 30+ member cross-functional analytics organization supporting regional and global digital initiatives• Act as strategic advisor to senior leadership and executive stakeholders on digital measurement, personalization enablement, and enterprise data strategy• Reduced delivery timelines by ~70% through operating model redesign, governance standardization, and vendor optimization• Delivered ~50% cost efficiencies by modernizing analytics architecture and rationalizing technology investments• Designed and institutionalized enterprise data governance and privacy-by-design frameworks aligned with GDPR, PDPA, and evolving DPDP regulations across multiple jurisdictions• Established cross-border data handling standards and consent governance models in partnership with Legal, Risk, and Compliance functions• Enabled revenue-linked personalization and customer engagement initiatives through scalable data activation frameworks

Education

• Motivational Pathway

  Bachelor of Technology (BTech), Computer Engineering

  2005 — 2009

• Harvard Business Analytics Program

  Diploma of Education, Business and Data Analytics

• Rushford Business School

  Doctor's Degree, Artificial Intelligence

Skills

• Databases
• Business Intelligence
• Google Analytics
• Sql
• Web Applications
• Microsoft Sql Server
• Requirements Analysis
• Dhtml
• Html
• Visual Basic
• Mysql
• Testing
• Web Development
• Business Analysis
• Web Services
• Gtm
• Xml
• Database Design
• Javascript
• Sdlc
• Windows
• Analysis
• C#
• .net
• Oop
• Adobe Analytics
• Software Development
• Asp