Omer Sheikh
Country Manager @Minitab
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WORK HISTORY
Country Manager @Minitab
Toronto, ON, CA
Leading Minitab\'s Canadian business operations and market growth with a partner-first model- Develop and execute the overall business and go-to-market strategy for the Canadian region- Hold full responsibility for the Canadian partner ecosystem, including the strategy for partner recruitment, onboarding, and management- Drive all aspects of partner enablement, providing comprehensive training, certifications, and sales/marketing resources to ensure partner success and self-sufficiency- Create and manage joint business plans, GTM strategies, and co-marketing campaigns with key partners to generate pipeline and achieve sales quotas- Manage all channel operations, including forecasting, pipeline management, and ensuring alignment with strategic business goals- Act as the primary executive sponsor for the Canadian partner network, building C-level relationships and advocating for partner needs within Minitab.
EDUCATION
University of Toronto
Bachelor's degree, International Relations and Philosophy
SKILLS
ABOUT OMER SHEIKH
With over 17 years of leadership experience in sales management, strategic planning, and channel development, I’ve built a career around driving growth through partnerships, innovation, and execution.Currently, I’m the Country Manager at Minitab, responsible for leading all aspects of the Canadian business, direct and indirect sales, partner ecosystem, marketing, and overall growth strategy. My focus is on rebuilding and expanding our presence in Canada by aligning with high-impact partners and go-to-market plays.Before Minitab, I spent nearly 4 years at Box as a Senior Partner Sales Manager, where I led the Canadian and East Enterprise Partner business. During that time, I expanded the channel ecosystem, built strategic alliances, and drove growth through vertical-focused and niche partner plays.Earlier in my career, I led the Canadian channel for Laserfiche, where I coached and developed partners, helped drive significant growth, and managed recruitment, enablement, marketing, and sales performance.My foundation in sales and marketing started in the HVAC industry, where I held leadership roles focused on sales strategy, team development, and marketing execution. I consistently exceeded targets and was recognized for top-tier performance and customer satisfaction.Core Competencies:Strategic Planning | Channel & Partner Management | Sales Leadership | GTM Strategy | Marketing | Team Building | Coaching & EnablementTraining & Tools:SEO | Social Media Marketing | CRM | Google Analytics | Photoshop | Adwords
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