Omead Jafroodi

About Omead Jafroodi

I am a senior business strategy and operations executive with over 15 years of experience guiding multi-division organizations through transformational growth, operational optimization, and financial discipline. I excel at integrating modern systems, enhancing governance frameworks, and refining processes to deliver measurable efficiency gains, strengthen cash flow, and improve forecasting accuracy. My expertise spans end-to-end operational oversight, P&L management, and long-range strategic planning, enabling organizations to scale sustainably while navigating complex business challenges. I am particularly skilled at aligning cross-functional teams, negotiating high-impact vendor and partnership agreements, and cultivating long-term stakeholder relationships that drive tangible value. I have a proven track record of leading turnarounds, restructuring underperforming operations, and executing digital transformation initiatives that elevate both customer and vendor engagement. My focus is always on creating operational frameworks that reinforce resilience, support revenue growth, and position companies for long-term success.Career Milestones• Grew American Horticultural Supply (AHS) revenue from under $8M to $22M through operational expansion, product diversification, and sustained business development leadership.• Successfully led turnaround efforts for Clearwater Nursery during Chapter 11 proceedings, securing DIP financing, implementing operational strategies, and stabilizing business performance.• Negotiated direct-source agreements and exclusive distribution partnerships, reducing material costs by 50% and scaling high-margin product lines to $1M in annual revenue.• Implemented structured operational frameworks across multiple AHS locations, consolidating teams, eliminating silos, and strengthening brand consistency.• Spearheaded digital transformation initiatives including ERP migration to NetSuite and the launch of an e-commerce platform, increasing operational visibility and customer reach.• Achieved a 65–70% reduction in operating costs as Executive Advisor to startups by renegotiating leases and optimizing financial structures.Top Skills• Executive Leadership• Strategic Planning• Business Operations• Financial Management• P&L Management• Forecasting & Budgeting• Organizational Restructuring• Turnaround Management• Process Improvement

Experience

1. President

   American Horticultural Supply, Inc

   Jun 2002 — Present · Oxnard, CA, US

   Delivered over 200% total revenue growth by driving a consistent 6% compound annual growth rate through disciplined execution, market expansion, and continuous operational improvements that enhanced financial performance across all divisions.• Built and maintained strategic relationships with enterprise clients, including Armstrong Garden Centers, The Wonderful Company, and Driscoll, improving retention, account growth, and revenue stability.• Led the migration from a legacy ERP system to Oracle NetSuite, enhancing real-time data access, reporting, forecasting accuracy, and operational control.• Managed full P&L and balance sheet responsibilities with strict oversight of monthly reviews, budgeting cycles, and variance analyses to ensure strong financial governance and resource allocation.• Established structured quote follow-up processes to reduce lost sales opportunities, improve pipeline visibility, and increase conversion rates.• Negotiated exclusive distribution rights for Holland-based grower automation equipment, supporting expansion and nationwide service capabilities.• Oversaw liquidation and strategic closure of underperforming branches to preserve asset value, minimize liabilities, and protect profitability.• Consolidated multi-location operations, streamlining cost structures, strengthening cash flow, and increasing efficiency while ensuring competitive resilience.• Developed high-impact vendor partnerships to secure favorable pricing, credit terms, and product quality improvements, enhancing supplier reliability and margins.• Led the development and launch of an e-commerce platform with digital marketing strategies to increase customer reach and strengthen brand visibility.• Modernized inventory and warehouse management systems to reduce waste, improve cash flow cycles, and enhance operational efficiency through technology adoption.

Education

• Michigan State University - Eli Broad College of Business

  Bachelor of Science (BS), Finance, General

  1998

• Pepperdine University

  Master of Business Administration, Finance, General

• Michigan State University

  Bachelor of Business Administration, Finance, General

• Pepperdine Graziadio Business School

  Master of Business Administration (MBA), Accounting and Finance

  2002

Skills

• Account Management
• Budgets
• Business Development
• Business Planning
• Business Strategy
• Customer Service
• Forecasting
• Income Statement
• Management
• Marketing
• Marketing Strategy
• Negotiation
• New Business Development
• Pricing
• Sales
• Sales Management
• Social Media
• Social Media Marketing
• Start-Ups
• Strategic Planning