Omdutt Sharma

About Omdutt Sharma

A strategic and data-driven performance marketing leader with 13 years of experience in driving user acquisition, engagement, and growth across diverse industries. Adept at spearheading large-scale digital marketing campaigns, leveraging cutting-edge technologies, and fostering a culture of innovation to achieve exceptional business outcomes.Core Competencies- Mobile Marketing: Orchestrating mobile app growth strategies, user acquisition through paid and organic channels, performance marketing, mobile advertising, and mobile app ads fraud prevention- CRM channel management: Planning and executing effective push notification, email marketing, and customer engagement strategies through WhatsApp marketing at scale- SEM and Paid Advertising: Proficient in AdWords, UAC, search ads, display advertising, remarketing, and campaign optimization across Google, Facebook, Instagram, and other platforms- SEO and ASO: Increasing organic traffic through SEO best practices, app store optimization, A/B testing, and app store listing enhancements- Growth Hacking: Devising innovative growth hacks, referral programs, and organic/inorganic tactics to accelerate user acquisition and retention- Analytics and Attribution: Extensive experience with Analytics tools such as Google Analytics, Omniture, AppsFlyer, Kochava, Branch, and machine learning attribution models- Team Leadership: Proven ability to lead high-performing teams, stakeholder management, and driving digital strategies as a performance marketing or growth leader- Programmatic Advertising for Media Buying: Leveraging DSP tools like DoubleClick Bid Manager (DV360), PocketMath, StartApp, and AppLovin for efficient media buying.

Experience

1. Head of Mobile App Growth & Outbound (Crm)

   Amazon

   Nov 2024 — Present · Bengaluru, IN

Education

• Maharishi Dayanand University

  Bachelor of Technology (B.Tech), Computer Science & Engineering

  2007 — 2011

Skills

• Wordpress
• Analytics
• Online Advertising
• E-Commerce SEO
• Social Media Marketing
• Data Analysis
• Google Webmaster Tools
• Organic Search
• Web Marketing
• Content Marketing
• Sem
• Search Engine Ranking
• Html
• Keyword Research
• Social Media Optimization (Smo)
• Landing Page Optimization
• Search Engine Marketing (Sem)
• Facebook Marketing
• App Store Analysis
• Javascript
• Off-Page Optimization
• Blogging
• Mobile Marketing
• Mobile Trend Analysis
• SEO
• Smo
• Webmaster Services
• Google Adwords
• App Store Optimization
• Competitive Analysis
• Aso
• Google Website Optimizer
• Online Reputation Management
• On-Page Optimization
• Search Analysis
• Conversion Optimization
• Digital Marketing
• Omniture
• Link Building
• Website Promotion