Omar Siddique
Senior Manager Head Crm @Samsung Electronics
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WORK HISTORY
Senior Manager Head Crm @Samsung Electronics
CA
As the CRM Senior Manager, I play a pivotal role in shaping and executing the CRM strategy for Samsung Canada, ensuring alignment with both B2C and B2B objectives. My responsibilities encompass the development and activation of comprehensive CRM plans that drive engagement and retention across all business units (Mobile experience, consumer electronics, large appliances and E-comm.)Key Responsibilities:• Strategic Leadership: Lead the end-to-end CRM strategy, focusing on both consumer and business audiences. Develop operational roadmaps that align with Samsung\'s overarching goals and measure ROI effectively.• Team Management: Oversee a dynamic team, including two direct reports and an external CRM agency consisting of 17+ members. Provide strategic counsel and direction to internal stakeholders, including senior leaders in brand marketing and sales.• Channel Expansion: Spearhead efforts to optimize and expand communication channels, such as email, push notifications, geo-push, and SMS, to enhance customer acquisition and retention. • Data-Driven Insights: Utilize consumer data to deliver personalized marketing strategies. Conduct segmentation analysis to create engaging programs that address specific customer needs and preferences.• Budget Oversight: Manage the CRM program budget and oversee individual campaign and project budgets across all business units, ensuring efficient allocation of resources.• Compliance and Best Practices: Collaborate with Samsung Legal to ensure compliance with Canadian Privacy Laws, including PIPEDA and CASL. Continuously implement and refine CRM best practices, staying abreast of new tools and technologies.• Loyalty Initiatives: Drive the evolution of Global CRM strategies and support loyalty programs tailored to the Canadian market, aiming to build a robust database of Samsung brand advocates.Through these efforts, I aim to maximize customer lifetime value and foster long-term loyalty to the Samsung brand.
EDUCATION
Jubilee Hills Public School Hyderabad
Sr. Secondary School
Kakatiya Jr. college
High School
SKILLS
ABOUT OMAR SIDDIQUE
Ten years plus of experience delivering the best in class Customer Relationship Management & Customer Experience domain expertise. I have a proven track record of leading large CRM & CX programs, delivering on business goals, and managing high performing multi-cultural teams. I truly believe being customer-centric is the best competitive advantage that can set your business on the path to great success.
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