Omar N.
Lead Product Marketing Manager, Revenue Marketing (TVOD) at DIRECTV
- Role
- Lead Product Marketing Manager, Tvod at DIRECTV
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Omar N.
Marketing manager with 9+ years of experience, most recently in entertainment/transactional video on demand (TVOD). Skilled in partner marketing, revenue marketing and promotional planning. International MBA graduate from Florida International University. U.S. and Peruvian citizen.
Experience
Lead Product Marketing Manager, Tvod
Feb 2022 — Present · Los Angeles, CA, US
Manage the relationship and marketing strategy for the following studio partners: Warner Bros, Disney, Paramount, MGM, A24, Saban and several indie partners.• Develop lifecycle marketing campaigns for key movie new releases. Created, pitched and executed the campaigns for Top Gun: Maverick and Sonic the Hedgehog 2 that made them the #1 and #3 top-selling EST titles on platform, respectively. Campaigns generated a combined $xMM+ in revenue.• Plan and execute the DIRECTV TVOD monthly sale strategy. Notable accomplishments include- Creating the \"DIRECTV Lower Price\" initiative that consistently generates +150% revenue lifts WoW- Last-chance sale opportunities on key titles that drive +300% revenue lifts- Targeted smaller theme sales (<5 titles) that keep the base engaged.• Developed brand new merch support placements to support key new releases, including showroom takeover and bundle banners.
Education
Florida International University
Master of Business Administration (MBA), International Business
2013 — 2014
Florida International University
Bachelor of Science (B.S.), Communication, Journalism, and Related Programs
2010 — 2013
Skills
- Mac Os
- Tumblr
- Wordpress
- Squarespace
- Social Media
- Final Cut Pro
- Ios
- Meetup
- Google Analytics
- Youtube
- Iwork
- Microsoft Office
- Hootsuite
- Windows
- Copy Editing
- Vine
- Proofreading
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