Omari Shaw

About Omari Shaw

MY MARKETING MENTALITY:The best marketing doesn\'t feel like marketing. It\'s a story where your buyer is the star of the show. WHO AM I?I\'m an experienced marketing and brand professional who loves helping businesses craft the right strategy, content and story to align with their goals. Whether it\'s increasing brand awareness, driving growth and demand generation, or maximizing revenue, I enjoy building out a strategic approach that combines the right tactics to move the needle.With 10+ years of a proven track record spanning diverse industries, I\'m known for driving exponential growth, implementing transformative strategies, and achieving outstanding results. My background working with both startups and established brands allowed me to work in a variety of areas. I am comfortable in fast-paced, decision-making environments by excelling in quantitative research, strategic planning, and cross-functional collaboration. Specializing in high-impact marketing campaigns, I am a persuasive storyteller adept at crafting compelling customer-centric messages, strategic positioning, and meticulous launch plans. My leadership style is marked by creative thinking, evident in both tactical approaches and keen complex problem-solving with a deep understanding of product offerings and target audience needs.Core Competencies:• Marketing Strategy & Campaign Execution• Digital Marketing & Social Media Marketing• Competitive Intelligence & Market Analysis• SaaS Marketing• B2B and B2C Strategy• Positioning & Messaging• Vendor Relationship Management• Stakeholder Management• Sales Enablement Tools• Profit & Loss (P&L) Management• Product Management & Talent DevelopmentLet\'s connect! O••••••••@gmail.com.

Experience

1. Director of Integrated Marketing

   Verisk

   Jun 2024 — Present

Education

• Georgia State University - J. Mack Robinson College of Business

  B.S. in Business Administration, Marketing

Skills

• Social Media Marketing
• Team Leadership
• Marketing
• Management
• B2b
• Market Research
• Competitive Analysis
• Selling
• Microsoft Office
• Sales
• Direct Sales
• New Business Development
• Leadership
• Marketing Strategy
• Strategic Planning
• Cold Calling
• Sales Operations