Omaira M. Rivas

About Omaira M. Rivas

Industrial Engineering professional with 13+ years of progressive experience in Commercial Finance, Financial Planning, Business Analytics, and Advanced Analytics. A strategic thinker and collaborative leader with a strong track record in managing high-impact insights projects for executive teams and business stakeholders. Passionate about coaching and mentoring others—recognized for developing talent and fostering an inclusive, high-performance team culture. Known for balancing shifting priorities, meeting tight deadlines, and thriving in dynamic environments.

Experience

1. Director of Advanced Analytics & Commercial Planning

   Bacardi

   Apr 2023 — Present · Coral Gables, FL, US

   Led a team of 3 experts driving Commercial Planning and Insights for the US business, fostering data-informed strategy and execution.• Mentored 2 cross-functional colleagues from Tech and Legal in Analytics, expanding organizational capability and talent development.• Acted as the primary financial business partner to the Commercial organization, aligning financial strategy with commercial goals.• Developed a depletions-based P&L framework and financial standards to monitor product mix, size segmentation, and market shifts vs plan and history; delivered actionable insights to mitigate risk and seize opportunities.• Directed financial analysis and continuously improved reporting tools for performance reviews, strategic planning, annual operating plans, forecasting, and S & OP processes.• Provided strategic insights to Sales Leadership using depletions (VIP, IRI), consumer pull data (Nielsen, NABCA, Numerator), and market trends.• Built and launched the US business’s first sell-thru predictive model integrating Nielsen and NABCA, improving forecast accuracy by over 10pp.• Analyzed commercial and financial performance of Bacardi’s portfolio across the US; developed brand deep-dive frameworks offering a 360° view across sales, distribution and execution metrics.• Standardized Commercial Planning processes across 51 markets and 25+ distributor partners, improving consistency and scalability.• Led Joint Business Planning (JBP) and Commercial Planning routines with strategic distributor partners, enhancing collaboration and execution.

Education

• University of Chicago

  3-day workshop, Advanced Analytics & Machine Learning

  2019 — 2019

• University of Chicago

  4-day Workshop, Advanced Analytics and Storytelling

• Florida International University

  Master of Business Administration - MBA, Business Analytics

• Florida International University

  Master of Business Administration - MBA, Business analytics

• Instituto Tecnológico de Santo Domingo

  Bachelor's degree, Industrial Engineering

  2009 — 2013

Skills

• Gestión De Proyectos
• Strategic Planning
• Análisis
• Engineering Economics
• Financial Analysis
• Negotiation
• P&L Analysis
• Microsoft Excel
• Budgeting
• Planificación Estratégica
• Teamwork
• Analysis
• Microsoft Project
• Visio
• Corporate Finance
• Negociación
• Lean Manufacturing
• Hyperion
• Public Speaking
• Liderazgo De Equipos
• Sap Products
• Planeamiento De Proyectos
• English
• Sap
• Microsoft Office Project
• Trabajo En Equipo
• Project Management
• Sap Bw
• Continuous Improvement
• Df Tool
• Inglés
• Business Analysis
• Finance
• Magnitude
• Mejora Continua
• Estrategia Empresarial
• Minitab
• Team Leadership
• Industrial Engineering