Om Babar
Digital Marketing Manager
- Role
- Digital Marketing Manager at Tonic Worldwide
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Om Babar
Dynamic and results-driven digital marketing professional with around six years of comprehensiveexperience in developing and executing successful marketing strategies. Proven expertise in clientacquisition, performance marketing, campaign optimization, and team leadership. Adept at utilizingadvanced analytics tools to drive data-driven decisions and optimize marketing efforts.
Experience
Digital Marketing Manager
Jul 2025 — Present · Mumbai, IN
At Tonic Worldwide, I lead performance marketing strategies for diverse brands across industries, with a strong focus on delivering measurable business outcomes through data-driven campaigns. My role involves:Developing full-funnel digital strategies across Meta, Google, LinkedIn, and programmatic platforms tailored to brand and campaign objectives.Driving lead generation, awareness, engagement, and conversion campaigns for clients in sectors like real estate, education, FMCG, automotive, and e-commerce.Building and optimizing audience strategies using advanced targeting (custom audiences, lookalikes, retargeting, and thruplay optimization).Collaborating closely with creative, media, and client teams to align campaign messaging with performance KPIs.Monitoring, analyzing, and reporting on campaign performance with actionable insights to improve ROI and efficiency.Testing new ad formats, placements, and creative strategies to continuously scale campaign performance.I bring expertise in budgeting, bidding strategies, funnel optimization, and attribution modeling—ensuring that every rupee spent contributes to business growth.
Education
Ramnarain Ruia College
Design and Applied Arts
2019 — 2023
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