Olympia Friday

About Olympia Friday

Throughout my career, I’ve helped mission-driven organizations adapt to the changing ways people connect, communicate, and engage. I’ve guided organizations through the shift from traditional outreach to digital-first engagement, data-informed storytelling, and new approaches to building trust and visibility.My work has been about more than marketing. I’ve also led the strategic and operational backbone that makes this work possible, from long-range planning and governance to streamlining processes, aligning budgets with priorities, and navigating complex projects. Whether it\'s amplifying program impact or improving internal workflows, I focus on strengthening organizations so they can deliver on their mission.What I bring is the ability to zoom out and see the big picture while also rolling up my sleeves to execute. I thrive when I can:• Align stakeholders around shared goals and future vision • Grow and engage diverse audiences in ways that strengthen mission and impact• Elevate organizational credibility through effective communications and partnerships • Streamline processes to improve efficiency and accountability• Foster inclusive, collaborative cultures where people thriveI’m excited to bring these strengths into my next chapter — whether that’s in operations, strategy, program leadership, or CSR/social impact. My goal is to continue helping organizations tell their story, strengthen their systems, and expand their impact.

Experience

1. Director of Strategic Marketing & Engagement

   National Humanities Center

   Mar 2025 — Present · Raleigh-Durham-Chapel Hill, NC, US

   I operate far beyond traditional campaign execution, partnering across the organization to shape strategy, strengthen processes, and guide change. My work centers on aligning people, resources, and vision to ensure visibility, impact, and sustainability.

Education

• University of North Carolina at Charlotte

  Bachelor of Science (BS) in Business Administration, Marketing

• East Carolina University

  Master of Arts (MA) in English, Technical & Professional Communication

Skills

• Drupal
• Social Media Marketing
• Strategic Communications
• Marketing Project Management
• Squarespace
• Graphic Design
• Search Engine Optimization (SEO)
• Google Analytics
• Communications Strategy
• Public Relations
• Proofreading
• Marketing
• Copy Editing
• Copywriting
• Web Design
• Css
• Blogging
• Digital Marketing
• Html
• Editing
• Wordpress
• Event Planning
• Plone
• Marketing Communications
• Branding
• Email Marketing
• Web Content Management