Olwyn Sherry
Head of Demand Generation @LearnUpon
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WORK HISTORY
Head of Demand Generation @LearnUpon
EDUCATION
Technological University Dublin
Master's Degree (MSc), Marketing
University of Galway
BA International, Spanish, Political Science & Sociology
ABOUT OLWYN SHERRY
Accomplished Senior Marketer with 15 years of experience driving high-impact, integrated marketing strategies across diverse industries, including leading brands such as Paddy Power, PokerStars, eir, and currently Globalization Partners (G-P) in the B2B SaaS space.I am a focused leader and mentor to my teams, imparting expertise in field marketing and events, demand generation, ABM, digital marketing, B2C retention, CRM & lifecycle, and brand strategy. I\'ve a proven ability to lead cross-functional teams, drive revenue growth and pipeline, and optimise multi-channel marketing campaigns using data, testing and a lot of tweaking!I have controlled up to 7-figure budgets throughout my career focused on ensuring affective allocation of resources to maximise ROI. I\'m a strong communicator with a history of collaborating with Executive level to shape marketing strategy to drive lead generation, increased retention and churn prevention. Experienced Lecturer, skilled in delivering impactful classes on marketing principles, strategy, and emerging trends.A true Pilates try-hard! SkillsStrategic Planning | Leadership | Digital & Field Marketing | Demand Generation | B2B | ABM | Event Marketing | Sponsorships | Budget Management | B2C | Retention & Lifecycle Strategy | Data Driven | Brand Strategy | Sales Enablement | Stakeholder Management | 6Sense | Salesforce | Tableau | HubSpot | Microsoft Office | Cross-functional Collaboration | Lecturer
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