Oluwatimileyin Idowu

About Oluwatimileyin Idowu

Throughout my career, I have built a proven track record of implementing analytics-driven, technology-enabled marketing, branding, and client engagement strategies. I excel in rebranding, launching, and scaling new ad/media services and features across diverse channels and market segments. My approach is rooted in a deep understanding of digital storytelling, marketing communications, product positioning, and go-to-market planning, which enables me to drive targeted, outcome-oriented product marketing and launch strategies backed by simple, inspiring brand narratives.Career Highlights:Increased onboarding speed by 30% at Paramount by developing enablement resources and tools toaccelerate product knowledge and market readiness.Developed 30+ client-facing marketing resources at Paramount, including PowerPoint presentations,infographics, and videos, to support various marketing and sales efforts.Guided the brand strategy team at Spectrum Reach on product positioning and customer segmentation for the company’s “Pay it Forward” initiative, resulting in a 40% increase in qualified leads.Contributed to the creation of sales strategies for the top 5 local ad sales opportunities while at Spectrum Reach, adjusting category focus annually to align with evolving marketing conditions and sales priorities.

Experience

1. Associate Underwriter

   Amwins

   Mar 2026 — Present

Education

• St. John's University

  Bachelor of Science (B.S.), Marketing