Olumide Peter Obasa
Data Analyst @UKTV
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WORK HISTORY
Data Analyst @UKTV
London, GB
Partner with Product, Marketing, Commercial, Content, and Insight & Strategy teams to deliver analytics that inform audience growth, performance optimisation, and digital product decisions.• Analyse audience and consumer behaviour data using SQL and Python/R, uncovering insights that support targeted advertising, marketing effectiveness, and content strategy.• Build and maintain dashboards and self-serve reporting using tools using Tableau enabling more democratic access to data across the business.• Deliver clear, engaging data storytelling to both technical and non-technical stakeholders, translating complex analysis into actionable recommendations.• Work closely with the BBC Studios Data team to maximise value from shared data platforms and contribute to the rollout of a new enterprise data stack.• Evaluate user journeys and digital experiences, supporting product teams with experimentation, performance analysis, and insight generation.• Transform and validate data for analysis, improving data quality, documentation, and analytical standards.• Act as a trusted analytics point of contact, responding to ad-hoc queries and supporting colleagues in using data more effectively.
EDUCATION
Covenant University
Bachelor's degree, Computer Science
Covenant University
Bachelor of Science - BS, Computer Science
The University of Bolton
Master of Science - MS, Data Analytics and Technology
ABOUT OLUMIDE PETER OBASA
Competent, skilled, and self-motivated data professional with experience working with large datasets, visualizing data, and using data analytics tools and techniques to exploit data and inform business and product decisions across organizations. With strong technical knowledge in data management, extracting data from databases and data warehouses using SQL syntaxes, validating the integrity of the data collected and reported on by carrying rigorous checks, analysis, and manipulation of data from multiple sources. I adopted an inclusive leadership style to contribute to high-performing teams which in turn made me into an excellent communicator with stakeholders across all levels of an organization to present findings, relate data and interpret technical concepts.
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