Oluboni Agbaniyaka
Marketing Analytics Engineering @ HelloFresh
- Role
- Senior Product Owner, Marketing Analytics Engineering at HelloFresh
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Oluboni Agbaniyaka
Data Product Manager with 7+ years of experience building and scaling data-heavy products…
Experience
Senior Product Owner, Marketing Analytics Engineering
Oct 2023 — Present · New York, NY, US
Company Overview:HelloFresh (ETR: HFG) is the world’s leading meal kit provider, generating over $8B in annual revenue. Its U.S. operations, headquartered in New York City, deliver fresh, customizable meal solutions supported by test kitchens, content studios, and a data-driven approach to customer engagement.My Role:• Led cross-functional collaboration with CRM, Paid Media, and Lifecycle teams to define marketing analytics engineering product requirements, resulting in the launch of scalable data products that improved campaign optimization.• Increased sprint efficiency by 20% by implementing and managing Agile ceremonies (sprint planning, capacity planning, retrospectives) for a 10-person engineering team and streamlining the prioritization of high-impact analytics initiatives.• Developed and launched a self-service marketing analytics tool at HelloFresh with a strong focus on UI/UX, reducing time-to-insight by 30% and driving a 200% YoY increase in adoption across 3+ global business units.
Education
MIT Professional Education
Professional Certification
University of Maryland
BS
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