Tony Olson

About Tony Olson

I’ve spent the last 20 years helping organizations grow by working with customers to understand what they are really trying to accomplish, then aligning the right solutions, partnerships, and teams around those goals.That customer focus has been the constant throughout my career. Whether in web, infrastructure, data, analytics, or AI, I’ve always been most energized by engaging with customers, understanding where they want to go, and helping shape a path that creates real business value.My work has naturally lived at the intersection of leadership, revenue growth, and partnerships. I’ve helped bring solutions to market ranging from modern data platforms and analytics ecosystems to complex web applications, infrastructure modernization, custom software, and strategic transformation programs. Much of that work has involved helping large, complex organizations ($2B+) build solutions and platforms that drive better business outcomes and long-term transformation.Along the way, I’ve helped establish and grow partnerships with innovative technologies like Dataiku and Snowflake, turning those relationships into meaningful value for customers and real growth for the business.I enjoy helping businesses position their value, build the right partner relationships, and organize teams around solutions that clients actually want to buy. My background across both traditional technology services and modern data and AI consulting has given me a broad perspective on how companies evolve and what it really takes to lead through change.I believe strong businesses are built through trust, clarity, and follow through. And I believe the best leaders are the ones who can connect strategy to execution in a way that creates momentum for both the business and the people inside it.

Experience

1. SVP Ai & Analytics

   Amplifi

   Jun 2025 — Present · Appleton, WI, US

   Amplifi is your trusted data and AI partner.​The collective expertise we have across multiple data disciplines means we play as a team to solve the most complex challenges for our clients. Whilst others talk about the potential of data and AI, we realise it. And by doing so we help companies to continually evolve, adapt and modernise the way they work.​We perfect our craft through tried and tested frameworks and innovative new ways of working that ensure best practice and keep you ahead of the curve. We partner with best-of-breed technology providers to ensure your modern data ecosystem delivers the returns you need. More than anything, our whole team is focused on outcomes to ensure we have a collective commitment to achieving your business objectives through better data.​ ​Ask us what we do, and we’ll tell you: we do data.​Learn more at

Education

• Lawrence University

  Computer Science and Math Interdisciplinary, Computer Science, Math

  2001 — 2005